google page experience update things to learn

Google announced about bringing an update to the digital market place. It is named “The Google Page Experience Update.” The update is known to come in 2021 and has a new algorithm that will impact the way websites are ranked. The update is bound to create an effect on the audience’s use of certain webpages. They are claimed as page experience signals. Google tends to concentrate on the changes that will make the website smoother and will be ranked as per the user experience. Let’s see what we can learn about this update.

1)    Core Web Vitals:

There are three factors that are listed to affect the user’s experience. These include:

  1. Loading Performance: Loading performance is measured by the monitoring of the largest contentful paint (LCP). Google considers it very important because it records the loading speed of a website. The user also tends to think of websites as reliable and safe if they open up immediately.
  2. Interactivity: Users tend to show less patience if the website doesn’t show immediate responses. Google considers this as the ability to engage with customers known as First Input Delay (FID). FID is considered just as the first impression. Typically, an FID of 100 milliseconds is considered as good
  • Visual Stability: User’s at the website tend to look for visual content with the right format to sustain visual consistency. The CLS (cumulative layout shift) should be maintained at 0.1 to ensure that the website remains stable.

2)    Safe Browsing:

Website users and visitors always demand safety about their information to get informed about the website offerings. There are multiple ways in which users can be exploited:

  1. Malware: A software designed to harm computers
  2. Social Engineering: Giving bait to the users and indulging them in activities that can lead to security compromise and harm to their computer.
  • Hacking: Most of the users feel unsafe from hacking but google consistently makes sure to avoid it.

3)    Mobile Optimization:

Mobile devices have crossed desktop searches. It is known that a significant shift has been recorded in search engines via mobile. People tend to access websites more from their mobiles than from their desktops. Google will be running tests to make sure the website is mobile-friendly or not.

4)    HTTPS:

Google always looks for the safest website for its users. For this, Google always recommends HTTP sites as it is considered more secure for users. Google also looks into guiding people to make their website HTTP and secure.

5)    Avoiding Interstitials:

Interstitials are likely to be present on the televisions. The user seems to get angry and avoid using such websites. This is a negative point in favor of the website. It not only causes them to wait but also delays the loading of the website. Google considers it to affect the user experience negatively and will be focusing on how to avoid it.

These are a few things that you can learn about the Google Page experience update. The page experience is vital for improving your page’s ranking.

Photos courtesy of imagesource.io

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