How to Help Search Engines Find Your Site
There are two key parts to online success. The first part is showing up on and getting loads of traffic from search engines like Google. The second part is converting that traffic to sales or leads.
Major search engines like Google and Bing help you find data, images, music, news, movies, and more. But when a website does not have any information about itself or certain keywords are spelled incorrectly, it is very hard to catalog the site properly and rank it accordingly on search engines.
This article will focus on helping your site get found on major search engines.
Find and use the right keywords
Search engines like Google are getting better every day at finding the information web users want, but there is no substitute for a website that uses the right words to describe its services or products and that includes them in their on-page copy. The information you provide about yourself and your business is critical to search engine results. Make sure you are covering all the bases before you launch your site and optimize these pages specifically for the search engines.
There are many ways to find and use the right keywords. Keywords are your gateway to discovering what topics potential readers want to know about. If you know what people search for, you can show up in their results when they search for various products and services.
Make sure to add good title tags and meta descriptions for every page
Most people have heard of meta tags, but few know what they are, why you would use them, or how to use them. Metas must be coded properly with the right syntax for search engines to understand your meta tags. The most important thing is to make sure that your titles and metas tell the search engine spiders exactly what your web page is about. Any keyword stuffing in metas or titles will either be a complete waste of time or could actually damage your search rankings.
Don’t worry if you aren’t an SEO specialist. Writing title tags and meta descriptions shouldn’t be a daunting task, but getting it right matters. Good title tags and meta descriptions will help search engines like Google find your site, improve your click-through rates, increase time on site, and of course, get more customers to your website.
Add ‘alt text’ to images
Adding ‘alt text’ to the images on your website will let search engines add the image to their search results. Most of us have made the effort to do SEO for our web pages, but somehow often forget to add alt text to images. On the search engines’ side, this is picked up as a missed opportunity.
Search engines cannot index images and this can severely lower the ranking of a website. But that is where an image’s ‘alt text’ tag comes into play. Google and other search engines will read the alt text of a picture when searching your website for keywords. The same is true when browsing a site, you are more likely to click on images with good ‘alt text’.
Update your site frequently
Search engines like Google use a website’s content to attribute authority and determine its ranking in search results. When a site is updated regularly, it shows that the site owner is consistently generating new relevant content. Also, because the pages will change frequently, search engines will crawl that site more frequently. By doing so, your site will get crawled far more often than sites that are not updated regularly.
Properly structure your content with headings
Want to be found by search engines? Make sure your content is structured with headings. Structuring your content with headings helps search engines find you, but also makes it easier for the reader to consume and understand your text.
Get more backlinks
A backlink is a link coming from another website that directs traffic to your website. A higher quantity of high-quality, contextual backlinks will have a positive impact on your search engine ranking.
You need to get more backlinks if you want search engines to find and rank your business website. Links are the lifeblood of any business website and SEO strategy.
Social media marketing
Social media marketing is what it sounds like — using a wide range of online techniques to increase awareness of your business and to attract new customers. It can also help search engines find your site. There is no doubt that social media influences the search engine results pages (SERPs) in a number of ways.
However, it’s not enough to just have a social media presence if you want them to come to your site: you need to actively use your social media platform in order to get traffic from Google and other search engines.
Help customers find your physical location
Should you list your physical address on your website? Yasss. Most definitely. Search engines are becoming more and more sophisticated in their understanding of how to use spatial data and location information to improve search results and user experience.
According to AboutTrip, 73% of all online searches include location data, with more than half including a local search element. One of the few relevant resources is Google’s own guide to local search. Here’s the deal: If you’re a brick-and-mortar business, include your physical address and/or map coordinates (leaving off the “street address” will help avoid robots from banging down your front doors).
As search engines grow more advanced, the rules of search engine optimization continue to evolve.
The Internet is filled with millions of web pages. You want your site to be found and help search engines make sense of it by ensuring you optimize your site for search engines.
If you want to get found on the internet, it is important to understand how search engines work. If you are looking for something specific on the internet, the easiest way for you to find that is using a search engine. Google, Yahoo, Microsoft Bing, and many other search engines exist to help users locate the information they are seeking by searching through billions of web pages. The search engines will analyze your site’s code to determine how relevant your site is to what people are typing into the search box.