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Black Friday Is Auto Dealer’s Chance to Clear Inventories

November and December are critical months for auto dealers across the United States; they’re your chance to earn a bumper crop of profits, a time to make up for a less-than-stellar year, and most importantly of all, it’s the dealer’s opportunity to clear out old inventories and make room for next year’s shiny new line up. Last year, auto dealers…

Be Informed: The eCommerce Software You Use Is Vital to Your Success

Online shopping for goods and services is more common than ever before and if your business offers the opportunity for customers to order online, your eCommerce software has to be up to the job. Internet users today have high expectations and if they don’t feel confident to engage with your business and make a purchase, they’ll simply go elsewhere. Your…

Reasons to Take Focus Away from the Interviewing Process

According to a recent study, only 12% of salespeople are consistently successful in closing their deals, therefore the chances of finding a prospective candidate to fill a position in your company that lands within this group is slim to begin with. Unfortunately, traditional hiring processes only enable inexperienced or ill-fit applicants to create a thicker smokescreen – captivating you with…

Building an App for Your Business

Having an app for your business is now becoming the standard, even for small businesses, and not having one runs the risk of giving your competitors an easy edge. MTV conducted a survey a few years ago which showed that over 90% of consumers are exposed to new things through mobile apps. Designing and building an app for your business…

5 Tips for Boosting Your Online Profile

In this digital age, it is vital that your business is able to function in the online world. If you are not able to achieve this, it is likely that you will lose a large number of potential clients to your competitors. That is why every savvy entrepreneur should be investing in their online platform. If you are keen to…

Impact of Logo Design on Brand Image

Web Development
Any marketer worth their salt will agree that company branding is extremely important in today’s competitive industry. They will also second the fact that a good logo design can go a long way in that regard. With new startups emerging on the surface of commercial landscape at an exponential rate, those without modern, colourful, and unique logo designs stand a…

Can Branding Color the Way We Think?

“Color is my day-long obsession, joy and torment.” Claude Monet Unless you are a design professional, you may never have consciously considered the way in which color affects our perceptions of a product or place. Think of the calming effect that being beside the ocean and under a clear, blue sky can have on the soul. Or the way that…
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