Let’s face it. If you own a blog, content marketing is an absolute must-include as a part of your overall marketing strategy. For some, it’s the only strategy.

This isn’t a bad thing. Content marketing can yield massive results for basically free (if you don’t count time spent on it).

The even better news is that content marketing can be fairly easy. Below are 4 killer content marketing tips to help you succeed in your online business venture.

Use Your Content to Target Specific Keywords

Whether we like it or not, SEO exists and it’s always better to use it.

The age-old “build it and they will come” mentality doesn’t work, and as a result, we need ways to attract new customers. That’s where SEO plays a major role.

Before writing any new piece of content, do some keyword research to find which keywords your content should focus on. After writing the content, use a free SEO analysis tool to keep track of where you stand in the rankings.

If you don’t have an SEO strategy yet, now is always the right time to start.

Track Your Content’s Success with Data

 

“If you can’t measure it, you can’t improve it.”

– Peter Drucker

Each piece of content you create serves a strategic purpose for your business. Sometimes it’s to generate traffic, social shares, or to add more Twitter followers. Other times, it’s to build an email list or to sell something.

Whatever the case, you need to make sure it’s hitting the mark.

A simple tool such as Google Analytics can help ensure your content is always performing as well as it should be. It also gives you plenty of opportunity to improve it.

Don’t Be Afraid to Repurpose Your Content

Many content marketers feel like they’re cheating the system when they reuse content. I’m here to tell you that if you aren’t, you’re making a big mistake and wasting your precious time.

Top quality content takes hours upon hours of time and effort to create. Since you’re probably giving most of it away for free (if you’re not, you should be), you want to make sure you get plenty of great results in return.

You can take old blog posts and repackage them into opt-in rewards to attract new email subscribers. This is just one of many things you can do.

Learn how to properly repurpose your content and take advantage of its vast array of benefits.

Only Write and Publish Top Quality Material

Today’s online business market is a constant competition for grabbing peoples’ attention. You need to make sure that you’re consistently publishing interesting and useful articles so that people are willing to come back for more.

When you publish lackluster content just to meet schedule, people take note. You might attract a couple new, mediocre customers as a result of your newly published article, but was it worth losing a loyal fan?

It’s a tough world out there, and you need to always deliver the best material to stay ahead of your competitors.

Wrapping It All Up

Content marketing doesn’t have to be a daunting task. Make sure to incorporate SEO, track your progress, repurpose your content, and most importantly, only publish your best material.

The details in the tips above will make sure you’re well on your way to a successful content marketing campaign.

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