4 Reasons Mobile Ads Must Be Part of Your Advertising Campaign
While you don’t want to neglect other forms of advertising, it’s time to focus a lot of your energy and resources on mobile advertising. There are consumers out there who can only be reached using this approach. Here are some of the reasons why paying more attention to this strategy will serve you well today and in the years to come.
Mobile Advertising is On The Rise
Ads and videos that are created with mobile devices in mind are hot now and will continue to increase in popularity in the future. Simply put, more people are using their devices to enjoy social media, conduct searches, and do all the things they used to do on desktop or laptop computers. Infact, the media measurement company Zenith projects by 2019 that spending on advertising geared toward mobile users will exceed the cumulative amount spent on all other forms of advertising. With the right approach from the team at Acuity video advertising, you can be a part of this ever increasing marketing option.
Targeting is Easier Than You Think
If targeting the right consumers has been a problem in the past, you’ll find that the quick results using tools create especially for mobile ad evaluation will help in a big way. Instead of taking days or weeks to spot trends, you have the opportunity to collect data that helps you refine the strategy and reach more of consumers in the right market sectors. That’s important, because you want your efforts to get in front of the right people. Since many consumers in different groups rely upon Internet access via a mobile device, virtually any audience can be reached using mobile advertising.
Programmatic Strategies for Mobile Increase Visibility
Mobile advertising lends itself well to what is known as programmatic advertising. Essentially, this process streamlines determining where your ads will appear and allows you to bid on the choicest sites for ad placement. You can get your company name and products in front of potential clients while they play games, read the news, or look for the perfect pot roast recipe to use this weekend.
Greater Returns for a Lower Investment
Remember why business owners have used direct mail advertising in the past?It’s relatively inexpensive and tends to generate considerably more revenue that the initial investment. The same is true with Acuity video advertising. Video ads deployed on the right sites connect with consumers, make the point quickly, and improve the odds for making a sale. Creating a video that is entertaining, informational, and compelling is not as expensive as many people think. Given that the video ad works so well and can be used for permanent as well as temporary placement, you get a lot of use for a relatively small up front cost.
Why wait another day? Now is the time to talk with an expert and begin making plans for your first round of Acuity video advertising. Once you see how well this approach works, you will never think of overlooking it again.
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