4 ways to slash business overhead costs
In the wake of the COVID-19 pandemic, virtually every business has been severely affected. Cutting down costs is now one significant step into cushioning your venture from the ripple effects of the pandemic. You are perhaps wondering how you can now juggle your recurring costs. Well, let us cover some practical suggestions that you can leverage to reduce some of the overhead costs pegging back your business.

Eliminate papers and paperwork

Paper is a considerable and often overlooked business expense. As a small business owner, it is now time to try and implement measures to reduce paper. It is a simple move that could end up saving you lots of money and time. Below are paperless tips that you can adopt to cut your overhead costs:

  • Online banking: switching to digital banking offers conveniences that will save you time and money. With online banking available 24/7, you can access your bank records any time and receive your bank statements online. It is also the best time to allow customers to make payments via digital gateways. At the end of the day, you will avoid tasks like writing, scanning, and sending cheques to vendors and suppliers. It will save you a lot of paperwork and time.
  • Digital collaboration tools: Smooth communication is fundamental for your business to thrive. Now, you can use online collaboration tools to help you and your team complete tasks. For example, you can share documents, spreadsheets, projects, and company memos online instead of using paperwork. This will save you money that would have otherwise been used for printing and photocopying the documents.
  • File tax electronically: Filing taxes is another involving and time-consuming task that could be costing you more. You can make it easier by using e-filing options, which will end up saving you time and costs.
  • Get bookkeeping software: It is crucial to keep track of your company’s transactions for purposes of your own growth and taxes. This is difficult and time-consuming if you are still using paper to make records. Switching to paperless accounting and bookkeeping will save you time and minimize the chances of making costly errors.

Be smart with your marketing strategies

It is not enough that you have the best product or service at this age. To get it to your consumers or target audience, you will need to design-savvy marketing strategies if you are to beat the market competition. But marketing and advertising are also costly!

business cross promotions
Yes, that is why you need to tap into approaches that will sell your brand on a budget. One of the things you want to do is to use social media, search engine ads, and other digital marketing strategies. You can also grow your business with the help of cross promotion, where you can partner with other brands. You will cut down on the marketing budget given you can share this with your partners. Cross-promotion is one strategy that stands out as a low-risk advertising method that has high returns to your business.

Review and prioritize overhead costs

There is a need to continually evaluate your business’s costs to determine what you can do without. Besides, it is difficult for you to assess the expenditures to cut without a clear idea of what overhead the business is floating from month to month. You can use in-house experts, or perhaps get a financial advisor or accountant on board to detail your expenses and determine the costs to cut down. For example, there is no need to print business cards when you can have softcopy posters that will still work effectively

Eliminate commercial space

These days you do not need a vast physical space to run business. For example, you do not need to install massive hardware at your office when you can store your data on the cloud. Still, it is crucial to determine the functions of your business, which can be completed remotely. For example, your business customer care, the accountant, and the IT team can work efficiently remotely. This means that you do not have to rent a huge physical space for people who can work from home. This way, you can save costs by simply providing the infrastructure to your employees to work remotely.

In summary

Running a small business on a limited budget means that you need to be smart. There are many costs you will need to juggle, including rent, salaries, advertisement fees, and other bills. Sadly, most of these costs are recurring even in tough times when you are struggling to stay afloat. As a smart business owner or decision-maker, you need to play your cards right. It is time to assess your overhead costs and figure out creative options to cut them down to stay financially stable.

Photos courtesy of istockphoto.com

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