ai powered crm software business marketingCRM (Customer Relationship Management) is an important part of any business. Try to run a business without keeping your customers happy and looked after, and you won’t last long at all. In fact, it’s been estimated that poor customer service costs businesses up to $75 billion each year. $75 billion! That’s a gigantic number to be leaving on the table.

Those who know the importance of customer service are everywhere though, and they’re pressing hard to take the lead and gain an advantage over the competition. AI software has become the new hot tool for doing this. Let’s take a look at how and why it’s making such an impact on the CRM world.

Reason #1: Less Time Spent on Mundane Tasks

A lot of time in traditional customer service roles is spent on mundane tasks like data entry or directing a call to the correct place. Other times the time is spent going through preliminary information and a decision tree to figure out the relevant problem and solution. Tasks like this are now automated and performed by the AI, saving your workforce time.

Reason #2: Automated Assistant

Alongside automating the simple data entry and direction tasks, a good piece of AI software can act as a virtual assistant. Programs such as Spiro Technologies’ sales CRM powered by AI, are able to keep a catalogue of information available at your fingertips, and have features integrated such as analysis of your customer’s tendencies and reminders – these alone can be a massive help with organising customer care and staying actively on top of it. E-mail responses, schedule organisation and appointment booking are also amongst the perks of a good piece of CRM software, so it really does act like a complete virtual assistant – without the weekly wage!

Reason #3: Better Analysis of Data

Most humans will always struggle to analyse data as efficiently as AI can. AI simply has too much processing speed and immediate access to all the info it needs. The right piece of software will allow you to access all of this data at any time and can analyse it for you, identifying habits and trends amongst your customer base. When you know your customers this well, you can almost predict what they want even before they know it.

Reason #4: Improved Decision Making

Related to the previous point, having all of this data available and quick processing ability, the AI can make improved decisions for both your customer relations and sales departments. For some business sectors, it can even automate part of the sales or lead generation process, allowing your workers to put their focus on closing those deals and creating more business for you.

Reason #5: Creation of Blueprints

Once again we’re benefiting from the capability of this technology to log and analyse information. By following habits and trends, the AI itself can create a decision tree or step by step process which will help your employees in their day to day work. This means the program works in harmony with your human workforce to boost the efficiency of both.

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