Affiliate Marketing Processes That You Should Be Outsourcing and Why
The digital age is characterized by an increased dependency on technology and the systems that we’ve built upon it. Gone are the days when profit can only be made through the production of goods and through the provision of services. In the digital age, information is the new oil.
In the modern age, entire businesses can be built upon information alone. We have big brands such as Uber, which is a transport business, yet does not own its own fleet of vehicles. AirBnB is a rental business, yet it does not own any real property. Even food delivery businesses such as Foodpanda, which does not even have a single restaurant let alone a pair of utensils, are able to readily and promptly deliver your favourite takeout food to your doorstep.
All these businesses’ core functions are founded upon one thing — information. Who needs what, and where they can get it in the shortest span of time, for the least amount of effort, and for the most affordable price. Affiliate marketing works in the same way that, as an affiliate marketer, you are tasked with directing people to buy the products of your affiliates. Understandably, this takes a lot of time and a lot of work.
But therein lies the problem. If it takes time and work, then you aren’t running a business — what you have, my friend, is a job. And that’s not a bad thing. You need to take the helm so that you’re able to grow your business the way you want to, after all. But eventually, you’re going to want to be able to earn a substantial profit, while doing little work.
So, how do you achieve this? You hire someone else to do the work for you. The trick here is to differentiate tasks which can be entrusted to contractors from the tasks that you alone should be doing. Of the former, these tasks are:
Photo editing is one of the simplest things to learn, but the scope of its totality can become pretty deep rather quickly. The two most common uses for photo editing come in the form of landing page design and ad building. Both of these tasks are easy and can be outsourced, freeing up your time for other tasks.
In contrast to photo editing, server hosting is one of those instances when you outsource, not because the task is too easy, but rather because the tasks requires experienced hands at the helm. Not only that, but learning to host a server on your own is going to take a lot of time and energy on your part — and oftentimes it’s not worth it, either.
This task is especially true for foreign affiliate campaigns that require a competent understanding of the various languages involved. Naturally, the higher the number of foreign areas you partner with, the more translators you need for your business. Learning a new language every time you land a new partnership with a foreign partner is an exercise in wastefulness. A reputable translation company should be able to help you with all your foreign language needs.
Accounting and Payroll
One aspect of business ownership is that of monitoring your funds — this includes your day-to-day cash flow. This task is further compounded when you have to make global payments to your foreign affiliates. While there are indeed better ways to make international wire transfers, hiring an accountant and a payroll contractor would expedite this otherwise tedious task.