Black Friday Is Auto Dealer’s Chance to Clear Inventories
November and December are critical months for auto dealers across the United States; they’re your chance to earn a bumper crop of profits, a time to make up for a less-than-stellar year, and most importantly of all, it’s the dealer’s opportunity to clear out old inventories and make room for next year’s shiny new line up. Last year, auto dealers and makers were looking at Black Friday knowing they needed to push the last of inflated inventories off the lot as sales were expected to even out after record growth. This year, it should prove to be a similar story, with dealers pushing to clear inventories and improving their numbers for the year.
Big marketing campaigns will always have their place in the auto industry, but as a local auto dealer or an independent used car dealer, you need to find your own strategy. Why should regional customers with more access to information than they’ve ever had before pick your dealership over another? Even if they’re sold on the makes you sell, they can easily search customer reviews and wind up picking a different regional competitor.
Today, the first place car shoppers go is online, first to find makes and models they like, and second to find an auto dealer they can trust. If you need to move inventory this Black Friday, you need to appeal to shoppers before they start hitting dealerships. Since car sales are at a plateau, you need to offer better discounts and incentives to lure in shoppers, but you need a live auto chat to let shoppers on your website know before the competitors get them.
Live auto chat takes anonymous web traffic and turns it into inbound leads. Live auto chat software companies like Gubagoo, with solutions designed specifically for auto dealers, are great partners in your inbound marketing strategy. They are one side of a strategy intent on delivering valuable content, engaging on social media, and using SMS marketing. Your sales team makes phone calls, sends emails, sends texts, and writes blog content, but their focus is really on turning leads into sales. When your dealership uses a live auto chat you have a partner in outreach; a professional company that manages inbound live auto chat questions and overflow and off-hours phone calls. With inventory integration and custom campaigns, a live auto chat company staffed by a US-based call center can act seamlessly as your online representative.
When it comes to online marketing, it’s all about content. To find out what kind of content a successful auto live chat companies provides, take a look at Gubagoo. They use inventory integration so that operators know exactly what you’re selling and they use persuasive techniques on live chat like inventory details (72% of live chats have to do with inventory), share videos like reviews and walkarounds, and VDPs that turn links into preview images, which people are more likely to click. Live auto chat is your integrated partner in online inbound marketing. This Black Friday, get your customers primed for your great deals with the help of a live auto chat.