The Complete Guide to Launching Your Own Brand (No Matter What It Is)
Launching your own brand is a possibility for everyone. It doesn’t matter if you are a blogger or a businessperson. Whatever your goal, you can do it by yourself using the power of the Internet. You can create a website, a social following, a readership, customers, and so on. It can be done, and you can do it. Whether it is a full-time commitment or a part-time endeavor, you can turn your idea into a profitable enterprise. You can be a success. You can enjoy your passion by putting effort into it. You can make money off your talents. You can start your own business. Whatever your goal is, you can do it. To start, however, you need to plan, and you need to create a format for greatness. You need to follow this guide:
Before You Launch
Before you launch, you need to solidify your ideas, your niche, and your market. There is so much to prepare for before you ever create a website, or design a logo. You need to ensure you have a solid product, whether that is an item for sale or a theme you write for. You need to have a plan of action. You need to:
1. Find Your Niche
The best way to get organic visitors is to fill a niche. There are billions of people in this world and finding a small collection of those who are very interested in what you write about is a good start. Starting off too broad will only mean that you are competing against the big bloggers and the big companies. Instead, try to narrow your niche down. Though fewer people will be interested, more people will be reading and engaging with your work.
2. Create a Business Plan
If you want your brand to be taken seriously, you need to have a plan for it. That’s because when you create a business plan you need to research the market, you need to research how you are going to present your brand, and more. When you create a business plan, you create the steps you need to take in order to achieve your goals.
3. Create a Queue of Content
Before you launch, it can be very beneficial to create your content beforehand. That’s because, while you are busy with getting your website working perfectly and working on building up engagement, your content can take a serious hit. So, before you launch, create those great articles, edit them, and spruce them up with royalty free photos to really make them look smart and professional (even if they’re talking about something fun). Once you do that, you’ll have new stuff being posted, even while your efforts are focused elsewhere.
Creating Your Website
Once you have all the prep work done, it is time to create your platform. Having a website is having your very own real estate on the Internet, and it can be as valuable as you make it:
1. Your Hosting Options
If this brand you are creating does not have a budget because for the time being it is nothing more than a hobby, then using a hosted domain name and a free account through a company like WordPress is for you. If, on the other hand, you have a moderate or dedicated budget, use a hosting company like Blue Host (or whatever one you find works for you) or any of these other hosting options. That way you can choose your theme from a variety of creators, can have your own domain name (www.website.com instead of www.website.wordpress.com), and have greater control and storage.
2. Tips to Think About
SEO is very important for visibility on the world’s search engines. While many website-builders offer some means of SEO, WordPress is, arguably, the best content management system (CMS) to use. This isn’t because it is great on its own, but due to its ability to add plugins and, more importantly, the number of plugins created for WordPress.
3. Making it Look Professional
It will take some time to fully customize and make professional, but it is worth it. People judge websites very quickly, so if yours doesn’t look the part, you will find that it quickly gets overlooked and forgotten.
Creating Your Social Media Presence
Once you have your website up, it’s time to start creating and curating your social media presence. Social media has become increasingly difficult to use, as a continued emphasis on monetizing the platforms continue. For instance, Facebook has recently declared that they will put more emphasis on Friends’ posts, over pages on their user’s news feed. This likely includes a price hike to use their advertising services. As such, organic engagement and relationship nurturing are going to be your best friend in getting the engagement that you want:
1. Know What Your Audience Uses
The first step is to figure out what your audience uses. For instance, Pinterest has a huge following for visually appealing niches, like interior design or DIY projects, while Twitter is useful for news agencies. Know your audience, and learn how to use the platforms they use to your benefit. You can, of course, use every social medium out there, but you also don’t want to spread yourself too thin. Use what you are comfortable with, and what best emphasizes the product you are offering.
2. Draft Posts in Advance
Just as you should have a queue for content being published on your website, you should also have a queue for posting on your social media accounts. For most, this means using a service like HootSuite, which will allow you to create custom posts and then share them at the best times automatically. The more effort you put into drafting your posts this way, the more consistent you will be. While this tactic works for most social media, it doesn’t work for them all. Instagram, for instance, does not allow you to schedule posts, but will now allow you to draft the post in question through its app, so all you need to do when it’s time to share a new post is to tap on the picture and share.
3. Top Engagement Increasing Tips
Once you have your relevant social media accounts up and content drafted, it’s time to build your audience. The best way to do this without spending money on advertising is to engage with your community. This means more than following everyone you see. It means liking, commenting, and conversing with others. You need to build real relationships, because these are the users who are most likely to become readers, and subscribers, and even customers. It will be hard to start, but be consistent and you will reach your goals.
Tips for Expanding
Once you get the hang of how things work, you’ll want to expand. It can be very frustrating when you don’t get the readers or customers that you want, but it’s okay. Instead of getting frustrated, try out these tips:
We have already discussed using plugins to improve your SEO on your website, but it is off-site where the real magic happens. You could save up and hire an SEO company to help you create a custom strategy, or you could try it for yourself. Signing up for other websites where your name and your website are linked can be a great way to get the backlinks that you need while adhering to Google’s policies. Local SEO, after all, can be very effective.
Another way to expand is to collaborate with others in your niche. That way you can be introduced to their followers, and vice versa. Collaborating is a great way to create together, make new friends around the world, and get more readers. This could mean have guest writers create posts for you; it could mean doing a project together, and so much more. If you can collaborate, do it.
3. Media Coverage
If you really want to expand, of course, you can try out different media sites. Places like Bored Panda allow users to post their own articles, meaning that you can get a huge following in a very short period of time. Please note, however, that this is not a guarantee – you first need to create a popular post that Bored Panda will then share on its social media.
If you want your brand to be successful, you need to treat it like a business, no matter what it is or what your goals with it are. You need to do your research on your competition. You need to create a comprehensive plan. You need to create, and you need to create well. You can do this with a budget or nothing or the biggest budget in the world, it just depends on how much effort you put into it and how much you want it to succeed.
Be dedicated, be committed, and be loyal to your own values and your own brand, and you’ll go far. Just remember that it’s never a failure until you give up, you need to work hard, but you too can achieve all your dreams.