Dental SEO Tips and Tricks
When it comes to creating a successful digital marketing campaign for a dental clinic or practice, there are some unique tips and tricks that ought to be followed. While many of the same standard SEO techniques apply, dental clinics have their own unique selling proposition and should follow some specific techniques when trying to attract new clientele. Here are some SEO tips and tricks specifically for dental clinics.
Build A Relationship With Your Clients
People tend to not go to a different dentist every time they need a dental procedure. Instead, they tend to go to the same dentist over and over again, building a long-lasting relationship. When you’re marketing a dental clinic, you want to strengthen these bonds between dentists and their customers. This means that social media accounts should not only be active and regularly updated, but that all client questions and comments should receive prompt and friendly replies.
Use Local Search Marketing Techniques
If you have a dental clinic in Chicago, there’s no value in clients in New York City finding your website while executing an internet search for “dentists.” This is why dental clinics are wise to use localized search marketing techniques. This means that instead of merely targeting the keyword “dentist,” you aggressively target the keyword “dentist in Chicago” or in whichever city you’re located.
It’s a good idea to also target keywords that contain specific procedures in addition to those local search terms, such as “root canal in Chicago.” Oftentimes when people are seeking a new medical practice, they will search for what procedure they specifically need. The more localized key phrases you utilize on your website, the larger reach you’ll have in your city or region.
Encourage Your Clients To Leave You Positive Reviews
Positive reviews are the most invaluable digital marketing tool that any business has. The reason that these reviews are so integral to a successful online marketing campaign is because they come from real people and represent the actual opinions of satisfied or dissatisfied clients. Dental clinics should encourage their clients to post reviews. They can even offer incentives, such as a free toothbrush or a discount on their next procedure, in exchange for a positive review.
While positive reviews can do wonders for an online marketing campaign, negative reviews can be absolutely devastating. If your online reviews are overwhelmingly negative, then it’s time to read them and figure out just what is making your clientele so unhappy and fix it. Unfortunately, there’s no quick SEO fix for a plethora of bad reviews. Instead, these issues have to be fixed organically. This is why great customer service is a cornerstone of any overall marketing plan.
Maintain A Blog
People want their medical professionals to be experts in their field. One of the best ways to establish yourself as an authority in the dental field is by maintaining a blog where you regularly update articles, question and answer posts and interesting news items that relate to dentistry.
A well-maintained blog helps to establish you as an authority figure in your field. It also helps to raise your website’s rankings in search engine results. You don’t have to be the world’s greatest writer to run a successful and effective blog. Just write what you know and be genuinely enthusiastic about your blog posts. You can always recruit a friend to proofread your blog posts before you publish them.
Make Your Website Accessible and Informative
There’s nothing more frustrating than searching for a business only to discover that their website doesn’t have the pertinent information that you needed to find. When you’re creating your website, it’s better to have too much information than too little. Include every detail you can about the different procedures you offer. It’s always advisable to include your prices. Some people avoid posting prices because they’re afraid that they’ll scare potential clients off, but any client who would be put off by your prices is likely to still walk away even after a consultation. It’s best to just be upfront with what you charge.
Furthermore, ensure that your website is accessible across all devices. In the old days, all that mattered was that your website was easy to read on a computer screen. People were forgiving of websites that didn’t function well on a cellular phone. Today, however, more people use their phones than they do their computers. It’s essential that your dental clinic’s website is accessible and functional on mobile devices.
Marketing a dental clinic can be a challenge, especially if you operate in a region where there’s a lot of competition. However, if you follow these tips, you can successfully attract new clients to your dental practice. Even if you hire an external dental marketing agency such as Solution21 to do the work for you, you should still educate yourself first. Digital marketing might take a lot of effort and consistency, but the results can drastically improve your business.