Gear Up with Instagram Business Tools
Instagram has provided an app that many businesses have used to successfully engage with their followers over the past few years. By using colorful images that pop and highly usable content, Hampton Creek is one example of a company that has continued to grow engagement and convert followers into customers. The text that accompanies the pictures often links to recipes using their products, and their Instagram profile links to their YouTube channel that is stocked full of food preparation videos.
Now Instagram has increased their app’s functionality for businesses with their rollout of easy to use business tools. Instagram’s new business tools will help businesses all over the world to better understand their audience and promote their businesses through images. This recent addition of business tools on Instagram supports an integrated approach to social media where each element is part of a holistic strategy for engagement and conversion. In Instagram’s case, their business tools are highly integrated with Facebook.
To access the functionality of these business tools on Instagram, you need to have a Facebook page for your business. In addition, you need to have an Instagram account that you will need to convert into a business profile. By converting your Instagram account to a business profile, you will be able to establish an official business presence on Instagram. This profile will allow you to promote posts as well as get insights about followers’ responses to your content. Potential customers can also find out how to contact you through this business profile.
Business Profile Features
Your business profile on Instagram will have a clearly defined content button that your audience can click on to find out more about your business. This information includes contact information and directions to your business. The profile will also include a category for your business which will be identical to your Facebook page category. Once you have established a business profile on Instagram, the Facebook page you linked to will be the only platform on that site that you can share your Instagram posts with.
To switch your current Instagram account to a business profile, start by clicking on the gear icon on your profile. You can then click on “Switch to Business Profile.” This will take you to a screen that will allow you to choose the Facebook page you want to link to your Instagram profile. Next, you will be prompted to update and add to your business’ contact information. After clicking “Done,” you will be ready to check out the insights function of the business tools.
Insight into your posts gives you valuable information that you can use to make marketing decisions that will make or break your company. The insight tool on Instagram will give you this marketing information free of charge. The insight tool will give you information on follower activity, impressions, reach, and website clicks. This will give you an overall picture of the engagement you are getting from your posts. The follower activity insight will tell you demographics of your followers, as well as when and how often they are on Instagram. The impressions setting records how many times your post was viewed, while the reach will let you know the number of unique account profiles that viewed your post. To measure conversion, the website clicks insight will let you know how many unique accounts clicked on your profile’s website link.
Once you have content on your Instagram business profile and have looked at the insights on your posts, it is likely that you will want to reach out with a promotion campaign. Jelly Skateboards uses Instagram to extend their reach and convert by using pictures, audio, and video to express and promote their brand. They aim to make their promotions value added and entertaining so their followers do not see it as just another advertisement.
Promotion on Instagram is in integration with Facebook. Just select the post from your business profile that you would like to promote on Instagram. You can customize your reach by deciding how much you want to spend on the promotion, how long you want it to run, and details about who the audience will be for your message. After you have confirmed the details of your promotion, click “promote” to send your promotion request to be approved.
The power of images to communicate larger ideas has been successfully harnessed by Instagram. By working in concert with Facebook, Instagram has created tools that will take your business to the next level. The power of images to communicate larger ideas has been successfully harnessed by Instagram.