How an Attractive Website Design Can Boost the Sale Price of Your Online Business
Buying and selling websites is a lot like real estate. Maybe you don’t have to worry about being in a good neighborhood to maximize your return, but even that could be seen as having a good URL attached to the site. But even with a less than memorable domain, there are a number of ways that you can earn more on the sale of your online business, and there’s a way you can achieve a couple of them by focusing on one thing: Have an attractive website.
Consistently Make Money (and With More than One Method)
If your site is already making money, the price you’ll get paid for it will be substantially higher than if not. If you’re making money in more than one way -like any combination of online sales, banner ads, sponsored posts and via tips sites like Patreon or any other methods- the valuation for your website can raise by multiples. Taking this one step further, if these income streams are systematic and relatively easy to manage or expand on, you’re looking at even higher returns for the sale of your website. Where this can really explode in revenue is if your site has a history of good earnings.
Rule of thumb here is that the longer the site has a steady revenue stream, the more you can make when selling it.
Have a Built-in Community
Website buyers are usually more interested in a site’s active community than any other facet. This is because they can immediately and engage their (new) potential customers right out the gate to push sales and social media sharing. Depending on the size and activity of your community, this can raise your website sale price by tens of thousands of dollars, particularly if you or your admin account holds a lot of weight with visitors.
Note: if your account is linked to or your visitors know who you are in real life through social media or some other channel, it’s recommended that you make a subtle note somewhere in the community that you will be handing over the site’s reigns to avoid any real- or online-life complications that might result from the buyer doing something your (old) community doesn’t agree with.
The Role of an Attractive Design
David Fairley, owner of Website Properties LLC online, like to reiterate that it shouldn’t fall on deaf ears here that making a good-looking website is an important part of making it successful. Calling back to the real estate simile earlier, the condition of a business location plays heavily into how much it can earn when being sold. Both physical and online businesses can be sold for more if different embellishments and aesthetic elements have been put into the structure. Visitors are not only more likely to spend more time in an attractive location online or in person, but they will feel more welcome in general and be more likely to purchase from that business.
Where pillars and artistic installations can raise the price for a physical store, so can an eye-catching logo, a thoroughly researched and complementary color scheme and modern design elements. You might not have to drop thousands of dollars on expensive materials making your website look better, but your sweat equity and time spent studying what people find attractive for your site’s niche will make people want to spend time looking through and interacting with your work.