How Small Businesses and Manufacturers Can Leverage Facebook Ads
Business owners need to make sure as many people as possible know about their companies. That’s why many rely on Facebook ads to get the word out. With 2.19 billion active monthly users, Facebook makes it easy to reach a large potential audience.
It’s important to note that Facebook is a unique social network from a marketing perspective. Some platforms are more effective for marketing to a specific niche audience; for example, Snapchat works well for Millennials and LinkedIn helps B2B marketing.
However, Facebook is useful regardless of your industry. That’s because it gives businesses the option to target specific types of users with ads, ensuring their content reaches the people it’s most relevant to.
Working with a Facebook advertising specialist is a great way to make sure you get the most out of your campaigns. If you’d like to build an internal marketing team, here is how your small business or manufacturing company can use Facebook to it’s full advantage.
Targeting Customers with Facebook Ads
Facebook’s targeting features allow business marketers to design Custom Audiences for their ads. Marketers can target users based on language, geographical location, age, interests, and much more.
Creating a custom audience is an easy way to maximize your return on investment. Instead of wasting money by releasing an ad that ends up being seen by users with no interest in your business, you can use your marketing budget to reach the right audience. That’s why Facebook marketing is effective no matter which niche your company belongs to.
Facebook ads are also useful for marketers because they allow businesses to track key metrics, like reach, cost per action, video views, and numerous other statistics. This is key to an effective marketing campaign. By monitoring what does and does not work, marketers can design stronger campaigns in the future.
Using Facebook as a B2B Tool
Your business doesn’t need to be customer-based to benefit from Facebook ads and marketing campaigns. First of all, maintaining a Facebook page gives you the chance to establish your company culture and brand. It’s also useful from a content marketing perspective.
For instance, perhaps you’re marketing a manufacturing company. Sharing content about your processes, or about potential uses for your products, is a good way to impress upon clients the idea that your business is both professional and authoritative.
B2B companies are particularly likely to benefit from using Facebook for networking purposes. That’s because it’s very likely that the clients they serve have their own Facebook pages. Following them and engaging with their content helps establish relationships that could lead to more business in the future.
With Facebook’s user base constantly growing, it’s impossible to dismiss the value of this platform from a marketing perspective. This is true of virtually all businesses. Start using Facebook today to learn firsthand how you can benefit from leveraging it.
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