5 Ways an Updated Website Can Help Your Ecommerce Business Stand Out from the Competition
Nowadays, everything is online. Especially with the ongoing pandemic, places like grocery and other retail stores have migrated to the world of the internet. Because of this, eCommerce shopping websites have emerged to be a vital part of every business, which makes it the fastest-growing retail market predicted to hit $4.135 trillion in sales in 2020.
Business transactions that happen over the internet are called eCommerce – the abbreviated form of ‘electronic commerce’. Though eCommerce typically involves buying and selling online, the other types of business transactions taking place electronically are also referred to as eCommerce.
However, the internet world is dynamic and volatile. Changes are happening every day – new features are being introduced to help the web stay relevant and inspiring. What’s more, the competition is fierce.
Therefore, your eCommerce website needs to adjust, invent, and overcome the changing dynamics. Hundreds of new websites are popping up every day, which means online business owners will have to stay updated about the latest website trends to help their business stand out from the competition. It is even important that you hire a professional to help take your eCommerce website to the next level.
If you are thinking of redesigning your website, here are five things to consider.
Ask Your Customers for Feedback
When developing or redesigning a website, always keep your users in mind. Capture what your customer is looking for when it comes to web content, images, and products by asking your customers for feedback on the site or the products they are purchasing. Not losing the focus on your key visitors during the redesigning process will contribute to influencing whether they continue to purchase from your business.
Also, harnessing the power of social media will give you a glance into your customers’ lives. You want to make sure you have a social media presence on all vital platforms. This will further help you make significant decisions regarding your social media presence and customer engagement – making your posts clickable and also allowing people to comment.
Read also: The Psychology of Customer Reviews
The back and forth engagement on social media will give your customers develop trust with your business, which can turn into people sharing your content on their social media and reaching more potential customers.
Check Out Your Competitors
Believe it or not, sometimes having competitors can be a huge blessing in disguise. Often, websites in a specific industry share common goals and audiences. So, when you are in the process of updating your website, take a look at your competitors’.
This will help you figure out the key elements your competitors are targeting. Even better, you will know what’s working for your competitors and what’s not. Incorporate the elements that you find will improve your site. You will also be able to remove anything on your website that hasn’t been working for your competitors.
Improve Website Navigation and Checkout Process
Simplicity is the key. You don’t want your eCommerce website to be full of extra banners and bright colors. Instead, you need a simple website where customers can easily find what they need.
Navigation and the checkout process are two critical elements of an eCommerce website that determines its usability. A confusing checkout process is one reason that leads to shopping cart abandonment.
So, keep navigation and the checkout process as simple as possible. Cut down the steps and use smart design to improve the user experience. This will help your eCommerce business grow fast.
Establish Your Brand Image
Make branding the focal point on your website. At every corner and every side, place some well thought out lines that describe your brand message.
There is something called ‘brand loyalty’ which means your audience wants a website to look familiar to the original versions. Unexpected changes confuse your audience and could lead to them not purchasing from your site anymore.
Thus, keep your brand identity elements like the colors, logo, typography, etc. unchanged. Nevertheless, if you think your logo is a bit outdated, you can give it a slight facelift. But, make sure you keep the overall brand image recognizable.
Optimize Your Site for Mobile Access
The way people access the Internet has changed. With time, the number of users accessing the internet from computers has reduced drastically, while more people access the internet from their mobile devices. In 2016, mobile devices became the most widely used method to access the internet.
Optimize your eCommerce website for mobile users. Your eCommerce website design should be responsive, which means it should automatically adjust to the shape and size of the screen. Doing this will allow your customers to access your website from their phone.
Even better, create an app. Almost every store, whether it be a grocery store or retail store, have mobile apps. These apps are specifically designed for the company and have all the elements of a traditional website. Except they are easier to use from your phone. When developing an app for your business, look into hiring a professional designer to help your eCommerce website become mobile-friendly.
Hire a Professional to Update Your Website
Your website is the only source for many potential clients seeking to buy products. Customers evaluate your business as well as compare it with your competitors before making a purchase. Instead, your eCommerce website must look professional and trustworthy to help you stand out from the crowd.
To compete in the online market, you need a credible website built using the latest technology. Finding an agency for web development and hiring a professional will help you make the right choices and avoid expensive mistakes.
Create A Compelling And Useful Website
The biggest issue with eCommerce stores is that your customers don’t have an in-person experience with your business. Therefore, they rely on the functionality of your features when making purchases. The five timeless tips given above will make your eCommerce store more functional and practical.
Make sure you work with your web development agency to find the best ways of executing these strategies for your eCommerce business. And then, sit back and watch the orders roll in!