Preemptive Reputation Management – Don’t Solve a Problem but Stop it from Happening in the First Place
Take the time to type in your business’ name in Google. What do you come up with? Do you realize that these results define what your online reputation is?
Reputation management is hugely important, something that a good reputation management expert will be able to tell you. But what is equally important is building a positive reputation in the first place. If your reputation is good, then it is less likely that you will get negative comments that you then have to deal with.
Three Things to know
Here are three things that you need to be aware about:
- If something isn’t on the first three pages of Google, it may as well not exist.
- 90% of all traffic goes to pages that are on the first three pages of Google.
- The first ten results get 80% more traffic than results 11 to 30.
Ok, so what does this mean? Basically, if a negative opinion on you appears on the first three pages of Google or, worse still, in the first 10 results, that is what people will think about you. So you need to makes sure that those first three pages of Google are filled with nothing but good opinions about you.
So far so good, but you must really get to understand just how important this is. In fact, it is true not just for businesses, but also for individual people. Did you know, for instance, that 83% of recruitment agencies will look up a candidate’s social media profiles when they take someone on? And did you know that 43% of these will eliminate a potential candidate if they don’t like what they see? And, worst of all, there is very little that can be done about this. Threatening to sue for libel really only makes you look worse even if it actually is libel.
The reality is, and you will be told about this by experts in the field, that negative information can show up about you anywhere. And, as part of your reputation management strategy, you need to address these things as soon as possible. But you also have to look on the bright side of life.
If someone leaves a positive opinion about you, you need to work really hard at making sure that is found by others. In fact, you should put as much effort into this as you would on hiding a negative opinion that crops up about you somewhere. Another positive element about this is that you are effectively engaging in SEO – Search Engine Optimization.
Reputation management experts are SEO experts as the two are very closely related. They know how to get certain pages found and how to make sure others fall back into Google obscurity. Their role is to make sure your positive reviews gain higher page authority and ranking and, in so doing, they will also improve your overall online reputation. As such, it is a win-win situation.