What To Focus on in Your Press Release About A New Online or Mobile Game Release
A press release is something that is usually used to draw attention to a new product or service, and a good example of this can be when a games company releases a new game into the mobile app market. Whether it’s an online game or an app, you may want to think carefully about how you present it in a press release, as this may not only affect how much coverage it gets on websites that gamers read but also may be something that gamers themselves may find.
Here are some of the things to focus on when you’re writing a press release for your new game.
Key Information First
The things that people will be most interested in should come first when you’re writing a press release. These will include the release date itself and the platforms that the game is available on (for example, whether it is for Android phones only, Android and iPhone, or whether there is also a browser-based version that people can play on their computers). If you’re actually launching a new site with a number of games – for example, something along the lines of Big Samo, then you will also want to do a press release for this that explains the kind of technology you use. If your site uses Flash games, for instance, then gamers will want to know this. These things should come before any sales copy because if people don’t have the platform to play the game, then they won’t be interested, even if it does have the most amazing features!
What Makes the Game Fun?
Next, you want to talk about the game itself. Here is where you need to set out what’s fun about your game. Is it a classic style of game that people already know that they enjoy, for example, a word puzzle game, a Tetris-style game, or an arcade-style shooter? Use terms that help people immediately understand what your game is like. Even if you have created something that is quite different to everything else that’s already on the market, your readers will need to understand whether or not it fits the kind of genre that they are looking for, in order to know whether they want to play it. Also, any gaming journalists who may cover your game will want to know where it should fit in terms of the categories on their website.
What Are its Other Selling Points?
Finally, you need to talk about the unique selling points that your game has. Almost every game has something about it that will drive sales, even if it is a game that already fits within a well-established niche. Is your game free? Does your game have some new mechanics? Or, have you applied a theme that nobody has used before for the type of game that you have developed? What makes your game stand out from other games that are available in the same genre will be the things you need to focus on here.
If you can manage to successfully cover all of these things and do so in a way that is interesting to read and will inspire people to want to play or review your game, then you have made a successful press release. Now all you need to do is get that press release out onto press release distribution websites so that people can find it.