Selling to Millennials: How to Make Your Products Appealing
Lots of businesses find it hard to make their products appealing to millennials. Unlike previous generations, millennials don’t seem to respond to traditional marketing strategies or methods.
In order to successfully market products to millennials, businesses need to understand that there are some huge differences between them and previous generations. Compared to older generations, millennials are the most highly-educated cohort of young people. However, many of them leave university with few job opportunities and huge debts.
Thanks to this, many millennials choose to stay at home with their families, putting off marriage, a house purchase, and other milestones that traditionally would have marked the transition to adulthood.
The difficulty for businesses is to understand this key generational group and engage with them as consumers. But this is often easier than it sounds. In the U.K. millennials are a highly diverse group religiously, ethnically, socially, and racially, so how do you make your products appealing to all of them? If you want to make your products more appealing to millennials, then try out some of our advice below:
Although most companies are already selling their products online, it’s important to understand that you need more than a basic website to appeal to millennials. In order to truly thrive among millennials, your products need a presence. This means that you need to market them on platforms like Instagram, Twitter, Facebook, and Snapchat. Businesses need to utilize these platforms to their fullest.
One of the best ways to advertise your products online to millennials is through videos. Research has shown that at least 85% of millennials have purchased a product after viewing a video. Businesses that want to stand out to millennials should consider using 3D films and animation to market their products. Cadesign form can help you to give millennials a digital wow-experience that strikes them at their core as they ask Google for advice or scroll through their Facebook feeds. This amazing company can help you to create videos that appeal to millennials.
Include Good Product Descriptions
Although photos, images, illustrations, and videos are the first things millennials see when they’re looking for a product, it isn’t the only thing they look at. The description you give about a product also matters. At the very least, your product description should include a product overview and key features. However, if you really want to appeal to millennials, then you’ll need to do better than this. Here are some tips to help you:
- Don’t simply say that your product is great – explain why it’s so good instead
- Use the right type of language – if you’re selling business suits to millennials then consider using more professional sounding language, however, if you’re selling to mums, consider using informal language instead
- Describe the product – use words that activate the senses
Improve Your Packaging
When it comes to product packaging, not only do you need to make sure that your packaging is high-quality, but you also want to make sure that it’s aesthetically pleasing too. Evidence suggests that 50% of millennials agree that the packaging of a product is a key indicator of whether the product is of good quality.
However, businesses don’t have to purchase top-of the range bubble-wrap to have great packaging, they simply need to try and make their packaging look neat, expensive, and attractive. Consider using materials that are nice to touch, such as textiles or craft paper. It’s also important to remember to try and keep single-use plastic to a minimum. More than any age group prior to them, millennials are concerned with their impact on the environment. So, if you want to make your product more appealing to millennials, try and reduce the amount of plastic wrapping you use.
Although millennials may not have a large amount of disposable income, they’re much more likely to spend more freely than the generations before them. This is why it’s so important that businesses cater to this group. If you want to make your products more appealing to millennials, then follow some of our advice above.