small business marketing tipsSmall business owners spend so much time trying to find new ways to increase customer base. This is normally done through marketing, which is both stressful and a lot of fun. The problem with marketing is there are countless marketing strategies, techniques and types that you will need to take into account. The best strategy to promote a business like Fix It Right Plumbing will be different than what you use to promote a regular ecommerce website. You need to find what works great for you.

The marketing budget a small business has is limited. This is why it has to be properly used. You need to focus on those marketing types that actually work for you. As already mentioned, there is no guarantee that what is recommended will be the best option for you. However, the marketing types that are presented below are usually very good for a small business.

Blanket Marketing

This is something that larger businesses so often used. It practically means that you are spending advertising money and target everyone. Examples of such a practice can be given in advertising in newspapers and in magazines. The problem here is that you do not really control who will see the ads that you create. However, the reach potential is much higher.

As a small business you need to reach a wide audience. There is simply no way around it. Generally, you should not use blanket marketing, unless you operate in a sub niche that is a part of a much higher niche and you are active in the sub niche. For instance, if you sell screws, advertising in a magazine that covers large industrial services is normally a good idea.

Targeted Marketing

Just as the name implies, this is where you choose the demographic that is best suited and that you should be seen by. You just do marketing based on the identified demographics. The idea is to basically identify your ideal customer persona. Then, you want to target your marketing efforts so you would reach those people that are covered by the identified persona.

When your marketing is properly targeted, there is a much higher chance that new customers are going to appear. This is because your advertising reaches those that are most likely to turn into customers. The only problem is that you do need to do a lot of research. This includes identifying who to market to and identifying what best marketing channels to use to reach those people.

Social Media Marketing

Since most people have online social media accounts these days, we simply cannot deny the benefits associated with social media marketing. Many small businesses fail when using social media because they mistakenly think that all they really need to do is have an organic approach. This is not enough right now. There are countless social media networks that you can consider and there is a really good possibility that at least one of them is really good for your small business. Find the one that works and get more customers.

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