Social Media Marketing: Boosting Your Real Estate Business in a Snap
Social media. What do you do with it? Believe it or not, you can do a lot. If you’re looking for a way to boost your real estate business in a snap, here are some tips that will help you out.
Get To Know Your Client
Did you know that Facebook has a way to look at your exact customer’s demographic information? You can dig in and see things like:
- Your ideal customer’s age
- His income
- What cars he owns
- Whether he has children and
- How old they are
- Whether he’s married or single
- Whether he has a dog named “Shep”
And so on.
It’s called “audience insights” and you sort of have to dig through Facebook’s help section because they keep moving it. But, once you find it, you should bookmark it and play with it. Almost no one does this and it’s one of the best tools out there for deciphering what you’re target market is actually doing online.
For example, if you know your ideal client has 3 children, then you’re not going to waste your time (or theirs) showing them a 2-bedroom house. If they drive a Toyota, and make $50,000 per year, you know something about the type of home they can afford. Likewise, if they make over $100,000 per year, you know that they probably can afford a more expensive home.
Listen and Be Authentic
Sometimes, the best strategy is to be authentic in your posts. You don’t need say a lot either. You just need to listen. In fact, listening is probably the best skill to develop when you’re trying to sell someone a house. Why? Because, often, your prospects will tell you exactly what they want.
And, if you don’t be quiet for a moment and listen, you might actually miss the sale. This is how sites like www.chappellandmatthews.co.uk are able to destroy their competition in the real estate market. It’s not hard. But, it does take patience and skill.
Use Social Media To Connect
Asking for referrals has never been easy, but it’s easier if you’re using social media. If you’re already friends with people on Facebook, Twitter, and LinkedIn, then you have a much higher probability of them referring you to their friends and family or co-workers and associates.
On social media, you’re very visible. You can hide or show as much of yourself as you want. But, and here’s the thing, you want to be as transparent as humanly possible. Why? Because, this is an environment where that transparency will be rewarded. In other words, by getting on social media and by being transparent, you’re going to be seen as more authentic. And, the reason for that is because you are actually more authentic.
How To Get Better At Lead Generation
Aside from connecting with your clients, social media gives you a platform to generate leads. Facebook and twitter allow you to pay to promote your posts, status updates, and even create ads that will attract potential clients.
Many social media sites also let you target markets so you only send your message to the right group of people.
It’s a great way to get more leads in a cost-effective manner.
Include Your Social Media Profiles On Business Cards
Not everyone on social media knows you, and not everyone offline has found you yet. If you’re handing out business cards, you might as well let people know how to find you online. Include your social media profile on all of your handouts.
If you have a Facebook and Twitter account, it means putting your profile URL or “handle” on your cards so that people can more easily find you. A lot of times, real estate agents make the mistake of just putting the social media icon on the card. This is a huge mistake. For example, they will put the Facebook logo on their card. People can’t obviously click on this, which means they’re not going to find you on Facebook.
Make sure you have clear and straightforward “handles” or URLs for people to visit. Try to make your profile name something that’s easy to remember. On Facebook, this is getting harder to do, but it’s not impossible.
On Twitter, your “handle” is the name that comes after the “@” sign. It’s how people can find you on the site. And, it’s the name that people will tweet when they re-tweet your tweets or refer you to other people who might want to follow you.
Ervin Reed works for a property marketing company. He enjoys the creative challenge and likes to share ideas and tips with others in his articles. Ervin Reed works for a property marketing company. He enjoys the creative challenge and likes to share ideas and tips with others in his articles.