four online marketing trends for 2017

Four Online Marketing Trends for 2017

The online marketing game is an impetuous force that evolves and adapts as quickly as fast as new technologies hit that market. With stagnancy as its greatest nemesis, online marketing tactics are pushed forward as they attempt to compete for exposure in our blinky-dink world. If you want to have a competitive digital marketing strategy you’re going to need to seriously consider the hottest online marketing trends of 2017.

Augmented Reality Advertising

The lines are continuously being blurred between reality and illusion. In the past year we’ve seen fake news proliferate, advertorials gaining popularity, and ads becoming more and more interactive. The consensus is in: web users seek to be entertained. So if you wish to improve your content marketing, also know that people are willing to suspend their critical eye for a moment or two if the content at hand provides them with a moment of entertainment. With Pokemon Go as the prototype, industrious marketers will slowly dedicate more time into developing interactive ads that will have dual purposes of entertaining and advertising to potential customers.

Tap into Live Video Streaming

Once novel technology or applications hit the market they are often made more appealing to users by offering promos or stripping them of unwanted features. The case is no different for Facebook’s and Periscope’s live streaming features. Although you may find that live streams currently are absent of ads, this ad sanctuary won’t last long. Users have become accustomed to receiving news at warp speed. Live streaming enables people to witness news as it happens allowing them to witness an unadulterated view of events as they happen. As this type of streaming gains popularity Facebook and the like will succumb to the weight of advertisers. When this happens you’ll want to be one of the first to pounce on the opportunity to place your ad in front of thousands of viewers.

Native Advertising

When in doubt, act like a native. Native advertising is the antithesis of billboard advertising. Imagine yourself driving down a motorway surrounded by a pristine scene of green plains and suddenly you’re ambushed by a McDonald’s billboard ad. The native advertising equivalent of a jarring McDonald billboard would be if the McDonald’s ad team shaved Big Mac’s into the sheep feeding in the field. Native advertising is a seamless way to advertise your product. In a digital context these are non-disruptive ads such as promoted tweets, suggested Facebook posts, and recommended articles found at the bottom or sides of online content.

Targeting Mobile Users

It’s official: more people are now interacting with their mobile phones than with their computers. This means that it’s our job to create mobile friendly ads that are suited for on-the-go users. In-app, display, streaming, video and SMS ads will all become more prominent methods of advertising seen on mobile devices in the year to come.

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