Three Ways Graphic Designers Can Make a Business More Visual
Graphic designers have so many wonderful visual marketing tools at their disposal. Whether they’re going the old-fashioned route and using Photoshop to create a one-of-a-kind image, or they’re using one of the many online tools that are available, it’s amazing just how many options they have.
As a business owner, you just have to know exactly what to do with all those options.
There’s no doubt that you’ll get more attention from potential clients and customers the more visual and visible your business is, but exactly how can you use graphic designers and their tools to do that?
Here are three ways graphic designers can make your business stand out from the crowd.
1. Create an Infographic
You may not know what an infographic is, but you’ve definitely seen one before. Essentially, an infographic looks like a poster on the web.
There are many ways to integrate infographics into your business. You can create an image online that highlights statistics, or you can create an infographic for an upcoming event. Infographics are also a great way to highlight product information. After all, a highly visual infographic is always going to be easier to read and understand than a PDF file or an owner’s manual.
2. Add Images to Everything You Do
Graphic designers work with images all day. They know what images work best, and they know where to put them. Any graphic designer will tell you that images should go all over everything you do.
- Add at least one image to social media posts.
- Add multiple images to blog articles.
- Sprinkle images throughout your website content.
- Break up content on a brochure with images.
- Insert images into automated emails.
The quality of those images matters. If it’s a photo, a high-resolution image is needed, while Clipart-style images can be used to break up content. The composition of the images matters too, which is where a graphic designer comes in. They can even help you create a more visually appealing logo!
3. Cool It on the Text
Technically, a graphic designer isn’t going to be able to help you with the text on your website or your other marketing materials, but they can remind you that too much text is a bad thing.
Creating great content is a must, and a lot goes into creating great content that gets noticed, but great content is also content that doesn’t overwhelm the reader.
All content should be broken up into digestible chunks. Headlines make reading content easier, while pictures, infographics, and other images can help the reader take a mental break from all the words on the page. Cool it on the text and use more images and your readers will thank you.
Making marketing materials more visual is a big challenge for many businesses that have so many other things on their plate. Graphic designers can help. With these three strategies, graphic designers can make your business more visual and more visible, which can only be good for business.