Tips for Start-Ups to Begin Marketing
Once the rudimentary aspects of your start-up are set up and going, it’s time to get into the marketing pool. You will need to vigorously advertise your products and create brand awareness to get a leg up over the competition. This can be hard in the beginning, especially if you still have little idea of whom your target audience might be. Regardless, it’s time to roll your sleeves up and get going by following the tips below:
Create Social Media Profiles
The easiest way to market a new business is to create social media profiles first. You can do this for free. Start with Facebook, the world’s largest social network. After that, consider which social media channels might be most suited for your purpose. Instagram is usually the second favourite social network among B2C marketers. After that comes Twitter. LinkedIn, the professional network, is largely used by B2B marketers. You can experiment with different channels in the beginning to figure out which platform your customers prefer the most. You can engage in regular social media activities and also advertise inside each channel now.
Learn the Basics of Google AdWords
After social media, the biggest advertising channel is Google AdWords. These are the sponsored ads that you see on top of organic search results. Google AdWords are mainly pay-per-click, but you can also choose other options. Mastering Google advertising can be tricky, but once you do, you can generate amazing amounts of traffic. The magic happens when you get the keywords right. If Google AdWords is too hard for you in the beginning, you can hire professional PPC management services. These experts can research keywords for you and essentially handle your campaign on your behalf.
Start Creating Promotional Content
In addition to online ads, you need content to create brand awareness around the web. Content can be published on your social media channels, blogs, news aggregator websites, video streaming sites, and so on. Content must be unique, interesting, and optimized with the right keywords. You can easily start promoting content by shooting a YouTube video and posting it on your Facebook account. Creating massive amounts of content in the beginning may help to get your name out there, but eventually, you will need to focus on quality rather than quantity.
Along with advertising, the other best way to create brand awareness is with a good email marketing strategy. Email marketing is a targeted form of promotional activity. That means you are reaching a select group of consumers who have already shown interest in your product, and are therefore more likely to convert to paying customers. Email marketing begins when you collect emails from potential customers. For example, if you get an inquired call from an interested party, ask them for their email to add to your list. You can collect emails by asking people to sign up for newsletters, and when doing things like offering free giveaways.
Familiarise Yourself with Analytical Tools
Once you get your first marketing campaign underway by doing the things mentioned above, it’s time to collect data. Data is very important to perfecting your strategy and making it more targeted. Without data, you are just shooting blindly into the distance. So, start right now to familiarise yourself with data analysis tools, some of which you can find online for free.
Follow the above steps and you will be ready to attract traffic and make sales.