User Experience Essentials That Every Successful ECommerce Website Should Have
If you want to start your own business, eCommerce is a very popular route to go down, and it’s easy to see why. There are thousands of eCommerce businesses out there today and as shopping online becomes more and more popular, there’s never been a better time to start your own online store, no matter what you want to sell. But what puts people off from buying online? Why do some eCommerce sites do really well, while others struggle to make even a couple of sales a month? The answer is in the user experience. For an eCommerce website to deliver an excellent user experience and have customers coming back for more, it needs to have the following elements:
Page loading speed might not seem like a massive issue at first glance, but for a customer who just wants to browse products and is waiting for over four seconds for a page to load, it can be the make or break. In fact, statistics show that pages that take over four seconds to load are more likely to be bounced off of, meaning that your potential customer has simply given up and is off to find a competitor – not what you want. Page loading speed should be a crucial part of your eCommerce UX strategy, and it can never be taken too seriously. Good development is key to a site that loads quickly and easily, so get in touch with Cake Commerce, found at https://cakeCommerce.com/, who can help you develop a fast, professional site with an emphasis on a great UX.
Ease of Navigation
Unlike some websites which can get away with fancier features, an eCommerce website should be nice and simple. The less clutter, the better. Think white space and letting your key products be the stars of the show. You should make it as easy as possible for customers to find exactly what they are looking for with minimal effort. Design a menu that separates your products into various categories and uses an intuitive search bar that customers can use to go straight to a certain product or type of product. The more quickly customers can find what they’re looking for, the more satisfied they’re going to be.
Secure, Fast Checkout
Getting customers to visit your site and add products to their basket is the easy part. Everybody loves doing a bit of window shopping online, but cart abandonment rates are on the rise. The last thing that you want is for your customers to fill up their shopping basket with all the goodies they want, and then leave it before paying. What’s gone wrong? If your checkout process isn’t secure, transparent, and easy to complete, this could be the reason. Simple things, like making delivery charges clear from the outset, allowing customers to checkout as a guest rather than forcing them to create an account before they buy, and displaying trust symbols like an SSL certificate can make all the difference.
ECommerce is a really popular business model these days, and there’s certainly no shortage of demand for products sold online. But, make sure that you get your new eCommerce website off to the best start with these user experience essentials.
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