Four Reasons You Should Be Video Blogging to Promote Your Business
Video blogging, commonly known as vlogging, is a great way for a business to promote themselves and their products in a more interesting way and to give customers a more personal touch. All you need is your own website, social media profiles, and a webcam or video recorder. You can use your phone, but the better quality the video, the better it will look for your business. Here is why you should start vlogging to promote your business.
Vlogging adds a personal touch to your business and allows customers to see you. You can type anything, but customers seeing you in the flesh, talking about or using your product will speak volumes. It is much more interesting to watch a video about a product and see what it does rather than read about it. Adding a face and a voice to a product can add that personal touch that many customers appreciate.
You may not have enough to advertise on a video on YouTube, but vlogging gives you a chance to advertise, for free. It may not be the best quality, but with the number of vloggers out there, standards have dropped, so users do not expect HD quality vlogs. You can advertise in a way you want, and it will look a lot more natural than an advert. You can then share this video on your social media and can easily be embedded onto your website with YouTube.
Widen Your Audience
A video blog could reach anywhere and could widen your audience to customers you may have never reached. Videos are becoming more and more popular on Facebook, and because people that have liked your page can share the video, your audience could become larger and larger, increasing your customer base. If you fancy creating a video blog using your product or talking about the benefits or background of it, check out Gpunerd.Com for reviews on the best streaming webcams to use in 2018.
Show Off Your Products
A video blog gives you the chance to show off what you have made or what you are an expert in. You have made this product, it is your chance to sell it. In a vlog, you can be natural and you can be yourself. You could talk about what made you start the business, inside tips, or ‘how to’ guides to your product. Knowing more about the product or seeing it live in action could make customers want to purchase the product more or to learn more about it. Show that you are an expert in your field and you know what you are talking about. Customers trust videos that show them a product, more than just a picture of a product posted on a website.
Video blogs are a great way to add a personal touch to your product and your business. It is easy to do and you can get your video seen by millions of people worldwide. Give vlogging a go.