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5 Free Strategies to Step up Your Marketing and Make a Name in Your Industry

Business
Looking to make moves and stake your claim in your industry but have no idea what to do next? Hey, we’ve all been there. Conventional wisdom tells us that we need to launch some sort of insane product or break ground with new content to make it happen, right? Well, not necessarily. Perhaps it’s most prudent to consider what we…

Why Online Marketing Is the Key to Building More Business This Year

Business
If you want to reach bigger goals for your business this year, it's time to get serious about your marketing and advertising plans. Online marketing gives you the best results for nearly all industries, but you've got to do it right to make the most out of your hard work. A strong online marketing strategy can help you generate excitement…

What Can the SEO Specialists Offer Your Business?

Business
Nоwаdауѕ, thе оnlіnе market іѕ nоt a vеrу frіеndlу рlасе tо bе, аnd a quick glance саn еаѕіlу rеvеаl thе high lеvеlѕ оf соmреtіtіvеnеѕѕ bеtwееn соmраnіеѕ іn thе ѕаmе оr аt lеаѕt ѕіmіlаr niches. It gоеѕ wіthоut ѕауіng thаt thе mоѕt рорulаr оr rеwаrdіng оf a раrtісulаr іnduѕtrу іѕ thе mоѕt aspiring саndіdаtе fоr thе grаnd prize. Sо whаt еxасtlу…

How to Use Cognitive Biases in E-Commerce

Business
The idea of cognitive biases was first introduced in a 1972 research by Daniel Kahneman and Amos Tversky. A cognitive bias is a systematic error in the thought process which affects the judgment and decisions of a person. To simply put it, your brain is working against you! Yes, your brain has a mind of its own, and it refuses…

Moving Offices? Don’t Skip This One Important Step

Business
Between packing up office supplies, designing floor plans, and managing how workflow will continue through the move, there is a lot to keep track of when moving your business to a new location. But while these activities can take up a lot of the time leading up to a move, you shouldn’t let that distract you from one of the…

Why Businesses Are Shifting from Outbound to Inbound Marketing Strategies

Business
With the rise of the internet and online shopping, consumers are becoming more and more conscious about their purchasing decisions. Given increasingly saturated markets, it’s not hard to see why. Most consumers aren’t as easily swayed by traditional advertising as before. It is for this exact reason that businesses are slowly moving away from traditional marketing strategies. Tactics like print…

The 2018 Guide To Pursuing a Full Agile Software Lifecycle

Business
Outsourcing the software development process is something nearly 53 percent of small businesses have claimed to do. While outsourcing can help to reduce the work your business has to do, it can also be very costly. Rather than letting a third-party handle this development process, you and your team will need to find a way to get the job done.…

Three Ways to Streamline IT Support in Your E-Commerce Store

Business
To say that e-commerce has truly exploded in the last decade can seem like a huge understatement. While impossible to nail down the exact number, it is estimated that there are between two and three million e-commerce companies around the world. This is a number that is constantly changing though as more enter into the arena and some close up…

How to Work with an Influencer on Your Marketing Strategy

Business
As a business owner, you’ve worked hard to get your business where it needs to be today. You’ve employed all the best tactics to hire a great team (fire fast, hire slowly), have invested in the right leave management solutions to help manage that team, and trained them to sell your product or service the best way possible. Building a…

Setting up a Content Marketing Strategy

Business
B2B marketing professionals use content marketing, but few understand that there are major differences between effective B2B and B2C content marketing strategies. Churning out boring information is out; a B2B marketer has to be innovative to get the attention of his or her target audience. Define your ideal customer profile based on what type of company is the most profitable…
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