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4 Ways to Grow Your Audience Base as a Startup

Business
If you have just established your very own business startup, congratulations! You can count yourself as one of many people who are making a big difference. After all, startups are driving innovation. Being led by creative and business-minded individuals such as yourself, startups are slowly changing whole lifestyle with each innovative product or service they create. Still, the fact that…

Using Digital Marketing to Increase Your ROI

Business
Gone are the days of TV commercials and billboards claiming their status as marketing giants. In 2012, digital marketing spending surpassed TV by $31 billion. Years later, it’s not hard to see why companies are investing in digital marketing. The explosive growth of social media and blogging has opened up new platforms where businesses can send targeted messages to an…

How to Develop Print-on-Demand Design Concepts That Sell

Business
Print-on-demand space is crowded and competitive. Yet, some people still manage to make money, and a lot of it. What separates the winners from the losers? When it comes to print-on-demand, design concepts are what makes or breaks a business, which is why you should be putting a lot of time and effort into making yours exceptional. Here are 5…

The Psychology of Customer Reviews

Business
We all know that reviews are important for a business to flourish, especially when your business is predominantly online-based. It doesn’t matter whether you provide services or products. Customer reviews will always be the basis for other prospective buyers and clients to trust in your ability to give them what they need. But up to this point, there isn’t a…

Privacy or Practicality? New Encryption Applications Let You Have Both

Business
In a time of major data breaches and high profile hacks, most people are aware that online communications need to be protected. Standard email was not designed to be particularly secure, and with cyber crime on the rise and new strains of malware being created daily, information sent over email has never been more vulnerable to attack — which is…

How to Protect Your Mobile Wallet with Extra Security

Business
From making in-store purchases and saving money to locating financial assistance and building investments, the role of the mobile wallet is growing in complexity. As its presence in your finances evolves, the mobile wallet faces unique security risks your old-fashioned, analogue wallet does not. Signed in and linking your phone to your financial profile, your mobile wallet contains confidential material…

How to Create an Effective Work Environment for Your Employees

Business
As a business owner, it is likely that you already recognize how vital a happy and satisfied workforce truly is. Maintaining a positive relationship with your employees is a wise move if you are hoping to garner an impressive reputation. You will also find it far easier to make changes to your operation if your employees are willing to work…

What Is “Shopping Cart Abandonment”, and How Can You Stop It?

Business
In short, shopping cart abandonment is when a customer adds products to their online cart only to leave the web page without actually making the purchase. There are different reasons why someone might abandon their cart: they were just looking, they didn't like the shipping amount, and they didn't like the company that would be delivering their package. The good…

The 7 Common Reasons Entrepreneurs Decide to Sell Their E-commerce Business

Business
The fact you are reading this article may mean you are considering selling your online store. However, you might be undecided whether you are making the right decision for you. It could, therefore, be helpful to read the seven common reasons why entrepreneurs decide to sell their e-commerce business. 1. A Lack of Passion for a Business/Industry Many budding entrepreneurs…
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