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How to Use Cognitive Biases in E-Commerce

Business
The idea of cognitive biases was first introduced in a 1972 research by Daniel Kahneman and Amos Tversky. A cognitive bias is a systematic error in the thought process which affects the judgment and decisions of a person. To simply put it, your brain is working against you! Yes, your brain has a mind of its own, and it refuses…

Moving Offices? Don’t Skip This One Important Step

Business
Between packing up office supplies, designing floor plans, and managing how workflow will continue through the move, there is a lot to keep track of when moving your business to a new location. But while these activities can take up a lot of the time leading up to a move, you shouldn’t let that distract you from one of the…

Why Businesses Are Shifting from Outbound to Inbound Marketing Strategies

Business
With the rise of the internet and online shopping, consumers are becoming more and more conscious about their purchasing decisions. Given increasingly saturated markets, it’s not hard to see why. Most consumers aren’t as easily swayed by traditional advertising as before. It is for this exact reason that businesses are slowly moving away from traditional marketing strategies. Tactics like print…

The 2018 Guide To Pursuing a Full Agile Software Lifecycle

Business
Outsourcing the software development process is something nearly 53 percent of small businesses have claimed to do. While outsourcing can help to reduce the work your business has to do, it can also be very costly. Rather than letting a third-party handle this development process, you and your team will need to find a way to get the job done.…

Three Ways to Streamline IT Support in Your E-Commerce Store

Business
To say that e-commerce has truly exploded in the last decade can seem like a huge understatement. While impossible to nail down the exact number, it is estimated that there are between two and three million e-commerce companies around the world. This is a number that is constantly changing though as more enter into the arena and some close up…

How to Work with an Influencer on Your Marketing Strategy

Business
As a business owner, you’ve worked hard to get your business where it needs to be today. You’ve employed all the best tactics to hire a great team (fire fast, hire slowly), have invested in the right leave management solutions to help manage that team, and trained them to sell your product or service the best way possible. Building a…

Setting up a Content Marketing Strategy

Business
B2B marketing professionals use content marketing, but few understand that there are major differences between effective B2B and B2C content marketing strategies. Churning out boring information is out; a B2B marketer has to be innovative to get the attention of his or her target audience. Define your ideal customer profile based on what type of company is the most profitable…

What Are the Top 5 Challenges Faced by Today’s IT Industry?

Business
The IT world is in a position which it has never been in before. Business is booming, and IT is such a dominant part of society, in some ways, there’s really no escaping it. Of course, this is great for development, employment, and expansion, but that doesn’t mean the industry doesn’t come without its challenges. In fact, as the industry…

Small Business Marketing Types to Consider

Business
Small business owners spend so much time trying to find new ways to increase customer base. This is normally done through marketing, which is both stressful and a lot of fun. The problem with marketing is there are countless marketing strategies, techniques and types that you will need to take into account. The best strategy to promote a business like…

Showing Your Taste – What Goes Into Opening a Luxury Cafe

Business
Cafes are the heart and soul of any city. It’s where you easily spend half a Sunday with friends, go on dates, have an interview, or simply unwind with a great book. But for those wanting to open their own luxury cafe, what does it take and how do you convey your taste through your cafe business? Well there are…
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