3-ways-to-really-recruit-millennials-through-social-mediaDespite the fact that Millennials make up an ever-increasing percentage of today’s workforce, they are still proving to be elusive regarding recruitment.

Companies don’t just want Millennial talent — they need it. They need these young people to fill the opening positions left by retiring Boomers, and they also need their fresh perspective and set of skills that is unique from any other generation in the workforce right now.

At the same time, Millennials aren’t easy to target when it comes to corporate recruiting.

One of the primary ways companies are working to target this demographic is through the use of social media, and that’s a valuable strategy. A study from LinkedIn and the Altimeter Group showing companies with a social media presence are 58% more likely to attract top talent. At the same time as many businesses may recognize the value of social media as a Millennial recruiting tool, their efforts are falling flat because they’re just not doing it right.

Here are 3 real ways social media plays into effective Millennial recruiting:

Use Social Media To Show Your Culture

A recent report from Achieve highlighted the role of company culture in Millennial recruiting. According to this particular bit of research, company culture is the second most important factor for Millennials when they’re deciding whether or not to apply for a job. This is only behind concern for what the company does or sells.

Don’t just think of social media as a way to post job openings—instead, use pictures, videos, and other social elements to give perspective employees a true vision of what it is to work at your company, with a significant focus on the culture.

Let Current Employees Be Part of Recruiting

Millennials are a research-oriented generation. Since the time this demographic was young they’ve been able to turn to the Internet to find information on any and everything, and that research-driven perspective is an essential element of how they look for a job.

Let your current employees use your social media channels to serve as brand ambassadors, to include information about what it’s like to work at your company, and answer frequent questions potential employees have about your organization.

By using social media to share the real perspective of workers, Millennials are more likely to feel there’s a sense of transparency and authenticity that’s important to them in their job search.

Look Outside Traditional Social Media Sites

Some of the most popular sites used for employee recruiting include Facebook, Twitter and LinkedIn, and while these can be useful, if you really want to reach Millennials in new and creative ways, look beyond these traditionally-used platforms.

Instead, consider using sites like Instagram, SnapChat or Periscope. These are excellent tools to provide visual, and video-based perspectives into what it’s like to work for your company, and they also appeal to trendy Millennials who look for employers that are modern and unafraid to think outside the box.

Gaining a Competitive Edge in Your Talent Management and Recruitment Strategy

Most companies already realize they can’t operate a successful Millennial recruitment and retaining strategy without some social media presence, but as this concept evolves, it’s become something that needs to be invested in and cultivated over the long term. Social media can be one of the most effective means to reach talented Millennials if you’re using it in the right ways.

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