4 Reasons Why a UX Designer Will Boost Your Business Branding
You might not have heard of user experience but you experience it – pun intended – every day. When you turn on your computer, look at your smartphone, or set the navigation in your vehicle, you are immersed into a world that utilizes your key senses. Although virtual reality engineers have yet to design a program that includes scent and taste, the rest of your senses are in play with electronics, and this is why you want a UX designer to boost your business branding.
1. Attention Span
One thing people have in common these days is an unwarranted need for instant gratification. It would behoove the entire world to slow down, but it isn’t going to. Teens and adults now have the attention span of two-year-olds, which means you must get people to notice you within seconds. Studies show that people will click away from a website or social media platform within six to 15 seconds if they aren’t engaged, which is why paying a UX design salary is well worth the investment.
Sight is a crucial part of drawing people in, and you must use more than snappy graphics. Today’s consumer wants to be entertained when he or she visits your website and social media platforms. They want sharp graphics, photos, and videos. They want live podcasts and presentations. Their user experience must include an assault on their sight sense that blows them away. Sight is instant gratification. If they see something they like, they’ll stay on your sites.
People want to hear things, too. Most people prefer to watch their news rather than read it, which is why so many news websites run auto-play video the minute you visit the site. Think about the last time you went to the movies. Yes, the big screen in front of you was captivating, but what really shook you out of your seat was the surround sound. You must use audio to your advantage to keep people immersed in their website and social media platform visits.
All of this equals one thing: emotion. Your online brand must elicit emotion with your current and potential customers. You must hit a nerve – good, bad, or both depending on your marketing strategy – to engage people. They must enjoy your website and social media interaction, and everything must be user-friendly. If they go onto your website to buy something and can’t get to your products and then to the shopping cart easily, the emotion they will feel is anger, and they will back out of your platform.
A UX designer uses every sense possible to create a map of your website and social media that gives users the best experience possible. For example, he or she will work with your graphic and website designers to create a platform that is enticing from the home page on. Your users will want to stay on your site the minute they reach it, and then they will be able to navigate through the site and to your social media without a hiccup.
This is using senses and emotion to sell your business to potential customer and keep your customers coming back for more. This is UX design.