A Gruelling Round of Question and Answers Before Hiring an SEO Expert
Isn’t your website coming on the first page of the Google search results? If yes, then your potential customers may not even know that you exist. Enhanced visibility among search engines is critical for boosting traffic for your website, which can in turn lead to better brand awareness and higher returns. But what if you don’t have the technical expertise and the time to improve the search engine ranking of your website? Well, if such is the situation with you, it does make sense to hire an SEO expert or a reliable and experienced SEO consultant. However, before making the choice, you have to make him sit and face a gruelling round of questions. What are the best possible questions to ask before hiring an expert? Check them out.
1. How much are you concerned about content?
Link building by inserting some irrelevant links within the body of the content is useless in the current SEO industry. Hence, you should ask the expert whether he simply gives first priority to links or cares about content as well. Remember that high quality and timeless content will work better in the long run.
2. What is your opinion about the SEO initiative by Google?
Recently, Google has introduced the new initiative to send back link-building to the Stone Age. They’re rampantly penalizing all those companies that pay for links and are over-optimizing for the sake of SEO. The best way to build and improve your page rank is through high quality content that automatically gets read, spread and distributed. A rather faster alternative is to pay for sponsored content as this brings in traffic to your site and increases page rank.
3. Which, according to you is the fastest way of generating links?
This question will possibly make him fall in a trap. The poor chap or rather the expert, will definitely boast about the ways of building artificial links but very soon he will realize that these methods will become illegitimate. If you’re speaking to the best vendor in the market, he will tell you that there is no such fast or easy way of building links. Try to listen to their logic to ensure that it’s solid enough to impress you.
4. Are you involved in selling link-building services?
Make sure you hire an SEO marketing firm which does robust marketing. Remember that anyone who sells link-building services must have gone out of business few years back. If they believe they sell out link-building services and you get into business with them, you may find yourself winding your business very soon.
5. How do you measure success?
Search engine optimization takes precision and time and this world is constantly changing with time. You should know whom you should trust while optimizing your website. It is important for you to comprehend what steps they’re taking and for what reason before you pay them cash for their optimization efforts.
Therefore, if you’re wondering about the possibilities and upshots of hiring an SEO expert, you should take into account the above mentioned questions. Get the right answers before making prompt hiring decisions.