Defining Brand with Colours
Brand colours have many implications for business. This is infographic highlights how some of the core colours used in branding have associated meanings. It is no coincidence that many technology companies choose to utilise the colour blue in their branding. As we can see from the infographic the associated meanings with this colour include security, honestly, strength and calmness; all attributes she would look for in an IT organisation. Similarly blue is used by most of the police forces around the world, and for good reason when you understand the colour theory.
As you examine graphic you will notice that there are certain types of company associated with certain colours. When you are thinking about developing a brand you need to understand the connections you will be making in the mind of each prospect experiencing your logos, websites and marketing materials.
To stand out in your industry your brand needs to strike a chord with your target audience. Dean Willians, Branding Expert at Print-print.co.uk 24 hour printing, explains that “by ensuring that your brand colours elicit the right emotional response you will have a better chance of website visitors, tradeshow attendees and walk-in customers choosing you above your competitors.”
A brand can be a powerful force working for your business if you get it right. By understanding colour psychology you will be halfway there.