How Classic Designs Can Boost Your Brand
Whether you have a retail business or one that provides a service to consumers or other businesses, the way to get ahead is to by building a brand. Building a brand takes a lot of hard work, a lot of inspiration, and an excellent product or service that meets a current demand, but there’s one other essential element needed: a great design. An eye-catching and memorable design is a characteristic of successful brands in every field of business, from sports teams to retail giants and video game characters, and helps them attract new customers and sales away from their core business.
The Number One Name In Soccer
Soccer is becoming increasingly popular in the United States, but its long been the world’s most watched sport. Some of the greatest teams have become global brands, such as Real Madrid, Barcelona, and Liverpool, but there is one team above all others that has become the number one sporting brand: Manchester United. They show the value of sticking to a famous design, red shirt, white shorts, and legendary red devil badge, which is now worn by fans on every continent of the world. The team are also a great example of how design helps to build customer loyalty that can overcome poor performance.
It has been five years since United last won the English Premier League trophy, and yet the strong design sustains their popularity and ensures that they remain winners in the minds of their fans.
Powerful Colors, Powerful Brands
Santa is known for many things, including, of course, his white beard and red and white suit, but it wasn’t always the case. Early depictions of Father Christmas often show him dressed in green, the color of winter holly, but it is believed that a Coca-Cola advertising campaign helped keep him in red forevermore. From a retail point of view, red and white will always be associated with Coke, and it’s certainly a winning formula, as nearly 2 billion of their drinks are consumed every single day. One reason for their phenomenal success is their classic red and white design with lettering that hasn’t changed in decades. It’s a powerful color that resonates with customers.
Moving Beyond The World Of Video Games
Manchester United and Coca-Cola both share simple and highly effective two-color designs, but some businesses need a more dynamic design, such as video games. Done correctly, video game characters can become cultural icons, just like Sonic the Hedgehog. Sonic first appeared in 1991 and over a quarter of a century later he’s more popular than ever. Fans of Sonic love the character even more than the games, so they’ll buy everything from sonic mugs, plush toys, and wallets, to a Sonic the Hedgehog jacket.
Sega recognized the importance of design and in Sonic they’ve reaped the benefits. A great design that’s memorable can be the best marketing tool that you have, as consumers prefer to buy brands that they recognize and, therefore, trust. The design of logos, packaging and advertising materials must be bold, powerful, and harmonious, which is why it should always be handled by design experts who know how to make the most out of any design brief. Great designs catch the eye and then they catch the heart, which can be the difference between business failure and business success.