11 Excellent Ways to Promote Your Online Portfolio
Website promotion is far from easy, especially when it comes to portfolio website promotion when it’s not often filled with written content, but only pictures. However, portfolio promotion is key if you are to land new/bigger clients in the future. If you have an existing portfolio website already online but you’re looking for ways to propel it to new heights with the help of online promotional strategies, take a look at some of the simple things below that you can do to achieve your goals.
1. Explain Your Projects
It doesn’t matter if you’re working in construction or you’re a professional photographer, explaining your project further is an effective way to promote your portfolio. Photos are fantastic ways to get a visitor’s attention, but a simple description could be the difference in landing new clients. And, in terms of promoting your portfolio, your new projects and descriptions can be shared on the likes of social media to give your portfolio the more attention it deserves. You don’t need to bore your visitors with endless paragraphs about what you did and how you managed to get the end result, a couple of sentences are all that is needed to increase appeal.
2. Give Your Portfolio a New Look
A portfolio website revamp doesn’t need to be expensive, it just needs to happen from time to time. A change in color or features is as simple as a revamp needs to be to add some flavor to your existing portfolio. Of course, you could go as far as completely redesigning your portfolio website by using helpful online services from businesses like Format. It doesn’t have to burn a hole in your pocket with simple monthly fees and other optional services to help promote your portfolio.
3. Client Testimonials
Just because you own a portfolio, doesn’t mean it shouldn’t be like the rest of the sites out there. Yes, portfolios are meant to be simple, but that doesn’t mean you shouldn’t add client testimonials just for added appeal. Potential customers would prefer to see what business relationships you have had in the past. A simple paragraph explaining who your client is and what service you provided to them is a good way to present your services.
4. Different Portfolios for Different Skills
If you offer various services to the public but you feel your current portfolio is already cluttered with many different projects and services, there’s no reason why you shouldn’t invest in a new website to keep things simple. This is an effective way to help potential customers understand what it is exactly you do and how you can help them. It’s also a useful way to promote your existing portfolio. A simple and tidy portfolio is an appealing portfolio, so separating certain services could help you achieve this.
5. Identify Your Audience
There are many useful tools online that can help you target specific demographics. Tools like Google Insights and AdWords could be useful in terms of fighting off the competition. Such tools take a while to get used to but once you’ve identified your audience, you’ll have a good idea in providing exactly what they want from your portfolio.
6. Get on Instagram
Instagram is very much like a portfolio in itself and many entrepreneurs have had success in using it in the past, so why shouldn’t you jump on the bandwagon? Instagram provides a very easy way for business owners to get followers and, once they do have a handful of followers, they will have an instant and free way to promote their portfolio pictures and services.
7. Don’t Promote All of Your Work
All it takes is one project/picture to put off a potential client. If you’re more than happy with all of your work, there’s nothing wrong in trying to promote it. However, clients want to see only your best work and not something that’s just as average as the rest out there. If you’re certain your work is good enough, get your pictures and descriptions on your portfolio and let your work do the talking. If, however, you feel that some projects haven’t gone as well as you would have liked, keep them off your portfolio until you can find the perfect project to replace them. Sometimes, no promotion is good promotion.
8. Take Advantage of That Technology
This particular bit of advice doesn’t come without a bit of effort, but it’s usually one of the most valuable bits of advice available. If, for example, you’re a 3D game artist, you should be trying to base your portfolio on the same sort of theme to help you win clients. If you are a photographer, your website background image could be one of the best shots you’ve taken, just so it’s the main focal point of your website. If you are trying to win clients, it’s important you put the effort in to show them what you can do.
9. More Content is Good Content
Although you don’t want to bombard your potential clients with rubbish, it’s still imperative you find a way to educate them. A client might know what they want in terms of the end result, but they might not know how they are going to get there. Give them a guide on what you’re going to do to provide them with the end result. It will give both parties a clearer view of what is needed from both to get a better result. Also, it’s a good way to give the likes of Google something to index your portfolio website from, giving you a chance to compete in the search engines. Google loves a step by step guide, so investing in something similar could go far in promoting your portfolio.
10. Google AdSense Could be the Way Forward
Google AdSense could play a huge role in landing you new clients. It’s certainly not the cheapest PPC (Pay Per Click) website out there, but it has been proven to work for smaller to mid-sized businesses. If the above isn’t working for you and you have some capital set aside for website promotion, it could prove the easiest option to take advantage of Google AdSense or some of the other top PPC platforms out there.
11. Don’t Hold Back on Social Media
While Instagram is a great tool to promote your pictures and services, you certainly shouldn’t overlook Facebook and Twitter. Such social media platforms do take a lot of time out of the week to manage, but they’re excellent tools in gaining free promotion just from a few updates with new pictures and projects now and again. Clients love seeing pictures, and just one picture update could be all it takes to land that next big client. Of course, depending on how useful social media is to you will depend on the service you’re offering, but many people serving various industries have had huge success.
While portfolio promotion is one of the hardest challenges you will face as an online portfolio owner, it’s something that must not be overlooked if you want to take your hobby to the next level. The above tips are just some of the many you’ll want to consider if you are to give your portfolio a good chance of succeeding and bringing those all-important clients to your front door.