5 Mistakes to Avoid Before Launching Your First App
Competing with millions of apps is no easy task, and it can often be even harder when you make many blunders along the way. Read the five mistakes to avoid before launching your first app to improve your chance of success.
1. An Expensive App Development
Many businesses make the big mistake of paying for an expensive app development. However, developing an app doesn’t have to cost you a considerable amount of money. You also will not need to hire an app developer to undertake complex code, either.
You may be surprised to discover that it is possible to create an app without the need for code using the iBuildApp App Builder, which also offers added integration with Dropbox. You simply choose your mobile app template, and customize the template to complement your brand; you gain feedback before going live and can promote the app with iBuildApp tools, before publishing it on the Android and Apple app stores.
2. A Lack of Market Research
If you want to successfully compete with other similar applications, you must undertake market research prior to an app launch. What are the names of other competing apps? Who is their target market? What is their USP? What keywords are they ranking for? Market research will allow you to take advantage of their mistakes, whilst building on their successes, so you will stand out from your app rivals.
3. Ineffective Marketing
Customers will often only learn about an app through clever marketing. Yet, this is often one of the most underestimated areas of app development. Don’t leave it too late to get your marketing team involved in an app’s success – or the app may not be a success at all. Start planning a marketing strategy as soon as you start developing the app. From finding the best keywords for discoverability in an app store to teaser campaigns on social media, find ways to encourage customers to hit that all-important download button.
4. Failing to Plan a Release Date
Don’t launch an app once it is ready. Plan a release date in advance for improved press coverage, which can build excitement for the innovative new app. Not only will it improve intrigue and download rates, but it will ensure marketers will not have to deal with a sudden launch day with no activities or plan in place to effectively promote the new feature. A release date will also ensure an app’s launch doesn’t coincide with a significant tech announcement that could overshadow your attention.
5. A Lack of Previews
Follow in the footsteps of Hatch, a virtual pet app, that ensured its success by providing influencer previews one year ahead of its launch. This tactic resulted in the app receiving excellent reviews on key websites, such as Forbes, TechCrunch and the Verge, which undoubtedly secured its success as the #1 paid app in the App Store within a few days. So, contact tech influencers to encourage reviews that will promote your brand online ahead of a launch day.