The Keys to Creating Great Websites for Artists
Designing any website can be a time-consuming, tedious, and daunting process. A lot goes into the creation of a website, especially since you need to incorporate responsive web design to ensure your site displays properly on all types of devices, and SEO for ranking as high as possible in search engines.
But when it comes to the creation of a website for artists and creative individuals, such as musicians, illustrators, writers, and more, there are certain guidelines that stand out and that will ensure you create the best website possible to promote your brand.
Know the Importance of Good Web Design and Seek Inspiration from Others
One of the first steps you need to take before even diving into the creation of your own website is learning what the importance of good web design is in the world of creative people.
Why is web design such an important component to your marketing and overall success? Because your site will serve as your portfolio and it’ll probably be the first thing that many people see and read about you. In other words, you need to make a great first impression and prove just how talented you are. Just as someone who’s working in DVD manufacturing or CD manufacturing, such as Unified Manufacturing, needs to promote their products and services to the masses by using a well-designed website, so, too, does the artist need to use the web to get their work out to the public.
Some sites you can visit for inspiration include those of Banksy, The Dufala Brothers, and James Turrell.
Get a Domain Name
Although it may be tempting to use one of the many free hosting services out there, it really is best to appear more professional by purchasing your own domain name. First off, free web hosting services have a lot of restrictions and a lot of distracting ads, graphics, and text that will end up competing with the art that you’re trying to display. And a free site will tell visitors that you aren’t successful enough to be able to afford your own domain name, or it can tell people that you don’t really care about your image.
Keep It Simple When It Comes to Menus
Too many options in your menu can make it difficult for a visitor to figure out where to look first. The number of choices can be overwhelming, and visitors may avoid clicking on anything at all as a result. Therefore, keep things simplistic by sticking with a link to your portfolio or a gallery of your work, a link to your “About” section that provides guests with your biography or information about you as an artist, a link to your personal artist statement or a discussion of your artistic style, and a link to your resume.
Designing the best creative website will ensure people who visit your site will be focused on your art, not the layout of your site or how difficult it is to navigate. When in doubt, invest in a professional website designer to help you.