Managing a successful marketing plan often means that you have to recruit services from experts in areas like web design, development, and content creation. You don’t have to know how to do all of these things on your own, but you do need to learn how to communicate your vision to those professionals so they can give you the results you want.

Follow these three tips to make sure everyone involved in your next campaign has the information they need to help you succeed.

1. Provide Examples of Designs You Like


Image via Flickr by boellstiftung

Learning how to communicate effectively with designers doesn’t mean you need to take a graphics design class or learn fancy terminology. It does, however, mean that you need to do a little research and learn how to express your ideas well.

Start your research by visiting websites you like. Ask yourself what aspects of the design appeal to you. Keep a list of websites and ads that say something to you. This list can give designers the inspiration and direction they need to meet your expectations.

Expressing your ideas well will also help professionals tweak designs to match your needs. Try to use specifics when communicating your ideas. Saying that a design “doesn’t feel right” doesn’t tell the designer much. Telling her that the “design feels too complicated” is more useful. Explaining exactly why you think the design is too complicated is even better.

2. Learn About Advances in Web and App Development

Website and app technology evolves rapidly. Keeping up with the latest advances should help you understand what the developer can and cannot do for you.

You don’t need to know how to build a site that uses these new techniques. You just need to know that they exist. For instance, many successful websites now use responsive design to work well on a wider range of devices. You don’t need to understand how developers use responsive designs to improve user experience, but you do need to know that the option exists.

You can learn more about these advances by reading development blogs or taking beginners courses from online services like Treehouse. They’re relatively easy and inexpensive, so you don’t have much to lose.

3. Give Writers Specific Info About Target Demographics

Content experts already know how to use SEO to get higher rankings from Google and other search engines. As long as you work with a professional, you don’t have to worry about that. You do, however, have to explain what type of people you want to target.

Good writers know how to make subtle shifts that make content more appealing to specific demographics. Some of them will ask you to fill out a questionnaire that addresses this issue. Others will expect you to tell them about your target demographics. If you don’t know who you want to target, spend some time talking to professionals about your options. It also helps to learn the basics of targeting specific audiences.

All of these features will affect your campaign’s success, so spend some time learning how you can help designers, developers, and writers understand your needs.

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