Top Tips for Aspiring Travel Influencers
These days, making a living online is possible for many people. It’s all about being entrepreneurial and creative, and planning your new business and online presence so that you get noticed. Whether you’re drop shipping with companies like Amazon, teaching English online, or working as a freelance web designer, you can find success. And if you’re looking to become a travel influencer, so that you can get paid to do what you love, traveling from country to country and meeting new people–you can do that, too. But because it’s a dream job, you need to use all the right strategies to be successful. Otherwise, everyone would be doing it.
Luckily, there are some tried and true strategies that work. So if you want to start living a new fab life, taking selfies on the beach and on top of the highest mountains in the world, here’s how.
Get Inspired and Choose a Niche
Even before you start posting on Instagram and writing up popular blog posts, you need to think about what you love most about travel. Go for a hike in a beautiful forest, or on a walk down a fancy Parisian avenue, and notice what captures your attention. Take some pictures for practice, and hand-write some captions. Do you want to be funny, inspiring, romantic? Take a look at your favorite influencers’ accounts too, and ask yourself: “Is something missing? How could I do something like this and make it more ‘me?’”
Once you’ve done that, it’s time to choose a niche. It’s going to be a challenge at first, but eventually, you’ll know what color scheme and fonts work for you, as well as the filter. As for the topic, get as specific as possible about how it is that you travel. For example, if you’re also a writer, you can visit famous literary spaces around Europe, and take pictures of books by writers who wrote there. Dogs and travel is always a good combo, considering that 30 percent of pet owners follow and engage with social media celebrity animals.
Think About Your Audience and What They Want
Once you’ve decided what you’re going to post pictures and write posts about, it’s time to think about your viewers and readers. Whether you’re on Instagram, WordPress, YouTube, or all three, you aren’t going to get anywhere if you don’t study up on your audience. Create some personas for the people you imagine would be most interested in visiting your page, whether it’s fellow mountain climbers or Americans who are dreaming of leaving their nine to five job and becoming a digital nomad. Then, do your research, and find out what keywords and hashtags you should be using so that you show up first in searches. Understanding your audience will also help you choose your look and feel when it comes to both images and text.
Once you’ve started posting, you can understand your audience even better by using free tools like Google Analytics and Instagram’s Insights feature. This will help you not only retain the followers you already have but also get new ones. Whatever you do, post regularly on Instagram: 92 percent of marketers in a study by Linqua chose it as the most important platform for influencer marketing.
Connect with the Companies You Want to Work With
As you start integrating into the online world, you’ll start to see that there are other influencers in your niche who are working with companies you’d like to work with, too. Additionally, by using search features and doing some of your own research, you can find them. They might even engage a bit with you if they’re enjoying your content. Remember, 84 percent of marketers that tried influencer marketing report that it is an effective channel, so companies will be very excited to work with you.
According to Matador Network, there are some great ways to connect with the companies you’d like to work with: “Casually engage with them. If they host Twitter chats, participate, if they post photos on their Instagram that ask questions, answer some or if they do fun games or activities on Facebook, you can engage them there as well. Just don’t go all stage 5 clinger — that can be annoying.”
Additionally, remember that it’s important to stay true to yourself. Work with brands you truly believe in, because followers will pick up on it otherwise. Considering that Instagram influencer marketing statistics doubled in 2017, your authenticity will mean a lot to your followers.
These are some of the best ways you can become a successful travel influencer. What other strategies do you think would be effective?