website-trends-continue-into-2015Trends shape just about every area of our lives, and Web design is no different. If your company hasn’t changed the design of its website in a while, you may want to consider updating your look and the message that you want to portray to your audience. With so many competing websites to share market space with, if your brand doesn’t have a modern and unique look, it may get quickly clicked out of by potential customers with cash to spend. If you are wondering what trends to incorporate into your website, here are a few popular suggestions.

Scroll to Keep Attention

Smartphones have had a large impact on how websites are built. Menu-driven navigation is fine for individuals who are using desktops, but this type of navigation makes it slow if you are searching with a small screen on a phone. Infinite scrolling is a must-have function if you want to keep the attention of smartphone viewers. Fortunately, this feature is easy to implement, and it works well with mobile. Large companies such as Sony use the technique on their website to feature products, promote new technology and inform users about special innovations. It’s just one of the ways that you can give your users a unique experience.

Out With Old Fonts

Old-fashioned fonts were acceptable to use a few years ago, but they have lost their ability to attract attention. The typography used on your website should match your brand, industry, products and services. Companies like CCG that have experience matching logos, font styles and the overall look of a company’s website suggest analysing the top players in a niche to see what styles are working. Utilizing high quality fonts will make your brand stand out, improve the viewing and searching experience for users and create more visibility in the marketplace for your business.

Increase Video

In the past, video production was a labor-intensive task that forced companies to expell a decent portion of their budget. Fortunately, those costs have dropped and video production has become less expensive. Users can often digest material quicker by watching videos. Reviews on services and products or how to videos break up the information that’s given to customers and allows them to gain a deeper understanding of a brand. Also, there are now video services that offer high quality playback and don’t charge for data. Backend functionality that can allow a business to track views and user participation is valuable. These metrics can be utilized to see what content makes the biggest impact on users.

Simplicity

Web design trends have become simpler in 2014 and will continue into 2015. Color schemes that have only one or two colors have become popular. This may be due to the flat design that is seen on tablets. Content should also be simplified–short bursts of text grab attention. This makes it easier and faster for a user to read. Blog posts should still be long, but if they are listed on the homepage, a quick synopsis of the first few sentences should only be shown.

Following these trends when rebranding or creating a website should help to increase traffic flow and interest from buying customers.

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