10 Things to Know to Have an Excellent Online Reputation
Once upon a time, the world of true marketing was reserved only for big businesses with equally big budgets. But then the internet happened and the playing field was completely leveled. No longer were the only types of media those that were unaffordable, like television and print. Suddenly, it was only about understanding how the internet works, and no huge amounts of money are needed for that.
The internet has effectively created a democracy of communication. People interact differently now, and enjoy sharing information about the products and services they use. This has had a profound impact on the world and has led to the rise of reputation management requests.
Anyone who has access to the internet is able to communicate with the world and they can do this for no money at all, particularly with the emergence of free WiFi. Naturally, for businesses, some money will have to be spent in areas such as website design, and most will hire SEO (search engine optimization) and reputation management services, for instance. However, these types of services provide an excellent return on investment, which once again means that anyone is able to access them.
The internet changes rapidly, however, and it is vital to remain up to date with the different developments. At the start, having a website was all that was needed. Then, it had to be found on Google. Next, we had to start blogging. Then, we suddenly all had to start social media accounts on an increasing number of platforms. Now, we do it all, and more as well. So what are 10 key elements to remember when it comes to reputation management online?
10 Factors of Importance
- Register your name. Create a domain name that is yours and yours alone. This costs next to nothing, so do it.
- Create your website. Fill it with content that is relevant to your audience and make sure they can enjoy what they find there. Remember to be catchy, people lose attention after about three sentences.
- Join as many social media networks as you can. Link them together so that any post is automatically placed on all of them. And make sure you monitor them as well!
- Become involved. When you start posting things, the aim is for people to interact with you. You have to interact with them in return.
- You have to look at what people are saying about you, including outside of your own channels, and respond to it professionally, promptly and politely, the 3Ps of marketing.
- Be real. If you have multiple people managing your social media accounts, make sure they sign with their name, so that people feel they are talking to a real person.
- Be careful. Internet trolls are very clever at drawing you into arguments and that can be very damaging.
- Take action. If you spot something that is wrong, address it. If a customer complains, handle it. You must be proactive.
- Have a plan. Social media networking requires a proper strategy with actionable goals and frequent reviews.
- Keep it up. It may all seem very overwhelming, but you’ll soon get to grips with it. And if something doesn’t work instantly, don’t throw it out the window, but persevere and improve yourself.