4 ways modern marketers make themselves look larger than life onlineWhen it comes to effectively marketing your business online, appearances are everything.

Of course, this is bad news for those of us just starting out or stuck without much of a network, right?

Here’s the deal: the playing field in your industry is probably much more level than you’ve been led to believe. The top players in your industry likely understand the importance of persuasion and positioning that make them look like a billion bucks. That said, there’s no reason why you can’t do the same.

The following four strategies represent smart ways to reach the level of influencer or thought leader in your respective industry. While it may require some initial legwork, just about any marketer can reap the rewards if they’re consistent when adhering to these principles.

Educate Your Audience and Competitors

Regardless of what you’re trying to market, it’s crucial that you make education a top priority in terms of your marketing materials. Beyond blogging, crafting educational content such as how-to and explainer videos can help set you apart from the pack. After all, video consumption is at an all-time high and only continues to grow as consumers are more interested in watching than reading.

For example, creating whiteboard animation video content is an awesome way to inject some serious personality into your marketing strategy and entertain your audience. Think about it: if everyone else is making video, you’re going to need a way to make your content more compelling. Animated explainer videos are a brilliant way to make it happen.

Beef Up Your Company Blog

You’ve probably heard time and time again that businesses that blog receive exponentially more traffic than those who don’t, right? Therefore, the more eyes on your business, the better.

While blogging can indeed be time-intensive, there’s no denying that marketers who regularly blog will inevitably have a better pulse on their respective industries. Furthermore, blogging represents yet another avenue to educate your audience. Committing an hour or two per week to blogging yourself if you don’t have a dedicated writer can pay big returns if you stick with it.

Supercharge Your Social Following

Although social followers may be considered little more than fluff to some marketers, it’s important to note that having tons of followers at a glance is definitely an indicator of influence. If your current social presence is lacking, consider this three-pronged approach to boosting it:

  • Pick one primary platform to focus on, whether it be Facebook, Twitter, Instagram or Pinterest.
  • Dedicate your time allocated to social media to being a serial “liker” and commenter, engaging with as much content as you possibly can without being spammy.
  • Optimize your post timing by using a social scheduler: by hitting on the best times to post on social media, your posts are more likely to be seen.

While it may take some time to grow your following, these tips will at least get you on the right path.

Be a Great Guest

Simply put, one of the best ways to build your authority is to show off your know-how on platforms other than your own. A smart guest-posting or podcasting strategy creates more visibility in your industry and helps establish yourself as a more familiar face. Don’t be shy when it comes to outreach: guest-posting is often a win-win situation as you gain exposure and the blog in question gets free content.

Building your authority online doesn’t have to be a total uphill battle. If you actually follow these tips on a consistent basis, you may be shocked at the positive results.

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