digital marketing tips

COVID-19 has impacted businesses financially in every area, from marketing budgets to employee wages. Customers have had to carefully manage their own finances, too – which has harmed some businesses even further. However, an economic ‘boom’ is inevitable, which means the good times will return. Lockdowns will be eased, stores will reopen, and consumers will feel comfortable spending their lockdown savings – and this is something your business can’t afford to miss out on.

Marketing will play a key part in all of this. Businesses, small and large, will be fiercely competing with each other through different marketing strategies – it’s sure to be an interesting battle.

Here are some essential digital marketing tips for you to use that will help you thrive in the post-COVID environment.

Firstly, use big data to guide your decisions

The most effective new-age marketing campaigns and strategies are all guided by the same thing: big data.

Data is reliable, accurate, and measurable – and can therefore enable you to make smart marketing decisions; from which audiences you target to the social media platforms you market on. Check out Smartboost’s AI-powered data science services – they’ll help you make marketing decisions based on your data.

Personalize marketing content

To make your marketing content noticeable and engaging in 2021, you need to make it personalized. For example, put an end to the default ‘one size fits all’ email campaigns; instead, make them personalized for the recipients. This can be achieved through optimizing customer information, such as their purchase history and location.

Embrace social commerce

Social commerce – the process of selling products and services through social media – is in its early stages. Facebook and Instagram (as you might have already seen) now have built-in shops for users to browse and purchase products. As crazy as it sounds, this is only the beginning – as the world’s other social media platforms (like Twitter and Snapchat) will almost certainly join the party. As a business, social commerce will benefit your marketing and sales, so make sure to take advantage of this emerging trend.

Hire a social media influencer

An influencer is a credible social media user with a significant following (this following trusts the opinions and advice of the influencer). Essentially, they are the new-age celebrity.

The influencer marketing market size, as of 2021, is worth a staggering 13.8 billion U.S. dollars – and is continuing to grow at a scary pace. No longer is it just a marketing trend – it’s a strategy that is here to stay.

Influencers, depending on their fame and reach, can range in costs. Usually, the smaller influencers, like micro-influencers, are cheaper to work with because they have fewer followers. However, don’t let a reduced follower count fool you – if anything, it can be a blessing; as it means they are true, genuine fans who are more engaged.

So, analyze your marketing budget and scout for local influencers that you can work with. Then, you can reach out to them with an offer to promote your brand or products on their social media feed. Remember, be sensible with your budget, and don’t blow it all on one influencer post.

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