Essential Marketing Tips to Help Grow Your Business
According to the Bureau of Labour Statistics, 20% of small businesses fail in their first year of business. Well, only 20% of the small businesses make it past ten years, meaning 80% of small businesses end up failing! It has been found that the biggest challenge is competition, and most startups don’t have the grit to survive. Now one of the ways to stay afloat as a business is to get it right in your marketing. The beauty is that these days you don’t have to break the bank to market your products and services. You need to be smart and use what you have at your disposal. Let us look at some of the marketing strategies that will help you grow your business on a budget.
Invest in Social Media
Social media has grown and expanded over the years with the likes of Facebook, Twitter, LinkedIn, and Instagram now so popular among consumers. The apps have provided potential customers with an opportunity to interact directly with your brand, products, and services. So, one of the best ways to grow your brand is to use social media. If you have not joined the trend yet, then it is time to use social media marketing on various platforms that will increase your online presence. It will also be a chance to reassert your business visibility and reach new audiences.
Besides, social media provides you with the chance to collect feedback directly from customers. You will also answer their questions and clarify your brand, products, and services where needs are. Creating content related to your brand and products will be a great way to increase your brand awareness and visibility. More importantly, you will be able to sustain social media marketing campaigns with little to no money at all!
Tip: Create a compelling social media strategy for your business and keep in mind that not all platforms are fit for you. For example, Instagram is an excellent platform for fashion and food brands.
Use email marketing campaigns.
A survey conducted by Hubspot showed that 80% of business leaders believe that email marketing helps retain customers. Yet another study revealed that 545 small businesses are investing in email marketing in 2020.
Email marketing provides room for personalization and customization. This means that you will get to directly communicate with your customers and design your products and services to meet their individual needs. Sending a personalized marketing email goes a long way to show your customers that you are concerned about meeting their needs. Hence, they will grow confident in you and keep coming back. Hence, utilizing your email list for marketing is a cheaper and sure way of expanding your brand reach.
Partner with reputable marketing companies
This is one of the best ways to save money, time, and get more Returns on Investments (ROIs). Yes, you don’t have to be a jack of all trades or hire experts that will cost you more. It would help if you consider award-winning partner marketing programs that can be useful for the success of your business. Reputable marketing companies will bring in the required expertise to grow your brand. You will get more time to invest in other core roles in your enterprise and let a skilled hand help you.
Invest in your business website
Having a great business website will also help you grow your brand, especially if you are selling online. A well-made business website will serve as a bridge between your clients and your business. It will also serve as a medium of information for prospective customers who want to know more about your brand, products, and services. A good business website will be useful in expanding your market and promoting your goods and services anywhere in the world. This will make it easier for your clients to reach your business conveniently, therefore, increasing the rate of conversion.
Tip: You should explore Search Engine Optimization (SEO) as a strategy to grow your business site on the web. SEO is growing to be a strategy that brands use to sell more. Research has shown that businesses that rank higher on Google get the biggest traffic. Well, higher traffic essentially means more conversions in sales!
The right marketing strategies will help you take your brand closer to your customers. They don’t necessarily need to be too expensive for your small business to sustain. You can always play your cards right. Take advantage of low budget marketing approaches that will deliver results!
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