Facebook Ad Mistakes That Are Too Costly to Make
Facebook Ads make reaching out to your target audience easier than ever before. It has become one of the most popular paid advertising options available to all types and sizes of business, from micro to multi-million companies. It is such an effective marketing platform that around 93% of marketers use it in various ways on a constant basis.
Just like when using other ad campaign strategies on similar marketing platforms (such as CPL One, Google Ads, Taboola, etc.), using Facebook Ads can put you at risk of making costly mistakes. This is why it’s crucial that you arm yourself with the right information on Facebook advertising strategies that will generate maximum results at minimal costs.
Common Facebook ad mistakes
By keeping yourself informed, you will not only be able to avoid committing expensive blunders, but also decide how you’re going to do things differently. So, in this article, we’ll discuss some of the most costly Facebook Ad mistakes you must avoid. Let’s dive in!
1. Unclear objectives
If you want to succeed with your Facebook ad campaign, the first step you need to take is to determine realistic and measurable goals and objectives. This gives your ad campaign’s structure a strong foundation since you know what you want to achieve in the end exactly. For example, your goal might be to drive more traffic to your site or landing page, increase sales conversion and ROI, or bring in more high-quality targetted leads. Having a clear set of objectives will help you plan the right course of action to ensure success.
2. Wrong target audience
While there is a higher likelihood that your ads will reach more people on the social giant, there is also a possibility that it can get lost among the massive amount of content being posted on Facebook on a daily basis. If you want to increase your ads’ click-through-rate (i.e., CTR), and reach your desired results, then you must make sure to target your audience properly. Make your ad copies not only relevant but also engaging and interactive. Optimize your Facebook advertising strategy to avoid wasting precious time, effort, and resources. Proper targeting should include key points, such as location, interests, related groups, demographics, and behaviors.
3. Too many Facebook Ads with too little budget
A lot of businesses tend to do this, thinking that’s the right thing to do. Having too many ad campaigns on a very limited budget could lead to poor results in the end. Manage your ad campaigns wisely, and don’t go running wild with too many experiments on a too little budget. Also, don’t forget to use Facebook’s Campaign Budget Optimization to set your ad campaign budget properly.
4. Not managing successful ads
If you keep creating new Facebook ads instead of managing your current successful ads, you might end up wasting a lot of money and not getting the results you want. On average, you need at least 50 conversions per ad set per week for it to work. Many advertisers allocate at least a $10,000/month budget for three campaigns with three ad sets, but it doesn’t mean you can’t be successful even with a much lower budget. Keep in mind that you’re not a newspaper that needs to have fresh news every day. You only need to keep a steady stream of good quality content and provide real value to your potential customers
Photos courtesy of gettyimages.com