5 Things Marketing Automation Can Do for Your Brand
Gone are the days where you had to create content and advertisement campaigns and hope that the people who would be interested in your brand see it. Today is about the customer experience, and it’s easier now than ever before to give it to each customer. Don’t settle for providing the same content for everyone. Use marketing automation to streamline communications and build relationships with your customers. Automation is shaping the future of marketing, and it’s providing you with the means to build a loyal customer base. It lets you:
1. Provide Relevant Content
You’ve put a lot of effort into curating and creating content for your customers. Now it is time to put that content to work. Not only can you share that content with people who like your brand, but you can also share it even more directly with the people who are more interested in that topic, that product, or that service. It’s all about giving people exactly what they want!
2. Be More Intimate
You can be far more intimate with each customer without using more energy. Not only can you provide them with content that is specific to them, but you can also reward their loyalty. For instance, say you have one customer that purchases from your brand every week or other week. Give them a special discount just for them or perhaps early access to a sale! If someone hasn’t visited your website in a while, you can send them an email reminding them of items they have in their cart, or just an email of suggestions for them.
3. Manage Multiple Engagements
From building a bespoke marketing campaign to a tailored email newsletter to suggestions for each customer on your site. You can manage multiple networks at once without the added hassle.
4. Build Relationships
You want loyal customers. You also want happy customers. Ask for their feedback, both in follow-up emails, on your website, and after every purchase. Take that feedback and change for the better. Respond to emails, to comments, posts, and, most importantly, complaints. You want your customers to feel like they are being heard. Now, while you are focusing on that communication, provide them with personalization and make them feel valued. Automation will make the information gathering process easier.
5. Provide a Valuable Service
You want to provide value to your customers on multiple fronts. If you are a fashion brand, create articles and other content that lets people know what’s going on in the industry. Give them your suggestions for this season’s trends. The same principle goes for every industry. Give your customer’s value, and they will value you in return. You want them to continue to use you and to suggest you to their friends, who would be like them in their interests.
The customer is the focus of any company. To give them a personalized experience and maximize your engagement (and sales) we recommend you use Marketing Automation Software by MailChimp. The future of data collection means that personalization will only get better, and automation means that you can provide everyone with the customer experience that they deserve.