A Guide to Overcoming Your Email Marketing Problems
Although 80% of marketers describe their email strategy as being successful when compared to the competition, this does not mean the marketing team aren’t faced with challenges. In fact, it is highly likely that they had many struggles which they needed to find solutions to, and it was their research and adaptability which made their email campaigns ‘best-in-class.’ For marketers who find creating a successful email campaign difficult, read the following guide.
How to Increase Customer Engagement
For customers to remain loyal, you need to engage with them on a regular basis. However, this does not mean sending them an email every other day – twice or three times a month is plenty – any more than this and the e-mails may be considered as spam. 58% of marketers said increasing engagement rates was their number one goal, with 44% also stating that it was their number one challenge. For marketers to overcome such a difficulty, they will need to send out personalized emails (from the subject line to the body of the email).
To personalize your email, you need to collect data such as browsing history, online activity, gender, location and birthdays, and segment your findings. Send relevant emails via automation so your emails reach your customers at a timely manner.
How to Acquire New Customers
In business, you want to continue growing your customer base, even if you’re successful and a global giant. Expanding your horizons and finding new customers who are interested in your products/services means more revenue and profit. Although, many marketers (35% to be exact) say they find acquiring new customers one of their biggest challenges – regardless of it being 52% of marketers’ main goal.
Email is 40x more effective at acquiring new customers than social media such as Facebook and Twitter; therefore, creating and collating relevant data, segmenting your findings and sending them via automation is the most effective means of reaching out to a new customer without being moved to ‘junk’ or marked at ‘spam.’