What We Can Learn From the NBA in Terms of Marketing?
Basketball is one of the biggest sports in the world, and apart from being very interesting to watch, they’ve followed some very effective marketing principles that enabled the NBA to reach a big fan base.
The National Basketball Association has grown into such a global force that cannot be attributed solely to the fact that people love to watch this sport. In fact, it has a lot to do with some having a great marketing strategy.
When it comes to marketing, there aren’t any rules that say that you cannot steal a page from their book. In other words, you can use many of their already proven marketing strategies to boost your brand awareness.
In today’s article, we will highlight the same of the best marketing strategies that the NBA uses to stay popular.
Focus on Original Content at All Times
Clearly, NBA’s main focus is publishing original content. This is one of the most effective marketing strategies, especially when we talk about brand awareness on the internet. Besides sharing multiple videos, photos, and interviews, NBA also publishes blog posts, articles, and an email newsletter.
This marketing strategy is great for a couple of reasons, such as, it will keep fans informed about all the things that happen around your brand, and it is a very effective way to stay trending for a long period of time.
So, if you want to boost your online engagement and become a brand that is interesting for the people, make sure your primary focus is on generating content.
Blend in With The Culture Around You
The NBA is a sport combining many people with different personalities. However, they’ve somehow managed to blend in with the culture even though it is constantly changing. The NBA is shouted out in songs, is a popular topic in the pop culture, it appears in commercials, and even in movies such as Space Jam.
This enables them to blend in with the culture and become more attractive to people. The only problem with this method of advertising is that it is out of reach for smaller brands just because it is an expensive marketing strategy. However, you can still find a way to capitalize on the trending moments that are happening around your brand.
The Importance of Social Responsibility
Some of the biggest brands are not selling products so much that they are selling other values. For example, Rolex is selling rich lifestyle and uniqueness, Nike is selling motivation and success, and Apple is selling exclusivity and simplicity.
In other words, you have to find a way to sell a bigger picture than just products. One of the best ways for changing what people think about your brand is by being socially responsible.
The NBA understands the importance of such problems and isn’t shy away from social issues. It is known for empowering players to speak freely and share their own experiences and opinions. They also take part in movements like “Black Lives Matter” and always finding a way to make the world a better place.
This should be your priority no matter the size of your brand. You should stand for something just to give additional value to your brand.
Engage With Customers
The NBA is one of the most active organizations on social media, and they are focused on engaging with as many people as they can. Seeing this from a marketing perspective, engaging with customers will not only boost your social media reach but also make your brand reachable and more interesting for fans.
After all, creating a piece of content should always be about generating more engagement, and it will be a lost opportunity if you don’t interact with fans just to keep the buzz from fading.
Obviously, the NBA works with a huge marketing budget every year which is impossible for smaller brands.
However, all of the marketing strategies mentioned above don’t require a lot of money and it is all in your hands to make a change and improve your brand awareness. Learn more about NBA odds and how you can bet on basketball here.