Why Hosting is the Backbone of Online Marketing?
On the face of it, web hosting seems to belong to an entirely different domain than online marketing. After all, online marketing is supposed to be all about clever content and persuasive copy, isn’t it? Well, in a highly competitive industry, even the best worded marketing content can go to waste if the web hosting is inefficient or just mediocre.
Firstly, a good web host listed on hosting reviews sites such as all hosts reviews will ensure that your websites are running for most of the time. Greater uptime means that people can visit your websites more frequently and in large numbers. Of course, none of this escapes the eye of Google which rewards your website for generating a great deal of traffic. Consider the scenario where two websites with equally attractive online marketing copy are managed by two different web hosts. The web host offering greater uptime is able to manage web traffic more effectively without causing the website to go down.
Secondly, online marketing is not simply about the quality of content you produce. Of course, richer and more meaningful content is instrumental in getting people to read it and follow the links to your website, but once they are there you need to engage them with a great user experience. When Google rates a website for ranking on its page, it considers the quality of user experience in addition to the content quality. A web host that offers high-speed page downloading, efficient e-commerce tools and reliable content management will definitely supplement your SEO and other online marketing content better than a mediocre web host.
High quality web hosting helps you to monetize your online marketing effort. The best SEO content will not amount to anything if it does not convert a visitor into a buying customer. A web host that offers high quality services and a convenient interface to the visitor helps to convert the curious browser into a paying customer. Web hosts that invest in high-speed servers are able to offer high-speed service that meets the expectations of online shoppers and increases the conversion rate for your website.
An extremely important aspect of the customer experience is the quality of customer support. In order to be successful, a website needs more than attractive marketing messages that drive customers to the website. It also needs reliable and friendly customer support. Good web hosts offer multiple channels of communication with the host including email, chat and telephone. Customers often seek validation and additional detail about the information in the online marketing content. A web host that has the resources and skills to satisfy the customers’ informational needs makes an immense contribution to the success of an online marketing strategy.
Finally, no customer will be convinced by the best marketing copy to visit a shady website or one that has a poor security system. Good web hosts take overnight backup and offer sophisticated protection against intrusion, spamming, hacking and other attacks. These systems motivate visitors to place trust in the website which increases the credibility of your marketing content.