To Hire or Not to Hire: Tips for Building Your Business Website

As a business owner, part of your marketing strategy should include creating a website for your enterprise. This is a vital step to take in boosting your business because an online presence is now more important than ever before. Your business website is your face to the world, establishing your unique brand and ensuring your customers can find you. Additionally, a website allows you to reach a wider…Continue Reading→

6 of the Most Common Content Marketing Mistakes

The Content Marketing Landscape Content marketing constantly changes and evolves, much like the associated technology, and the consumers to which it appeals. As we begin a new year, we can expect to see an increasing focus on quality content, and a move away from junk and filler content. There’s also likely to be more interest in content investment and content marketing technology, and an emphasis on building not…Continue Reading→

8 Common Social Media Marketing Mistakes to Avoid in 2016

After much anticipation, we’ve finally welcomed the New Year. It’s a time for resolutions, company evaluations, and overall improvements. During your time of goal setting this year, take a minute to evaluate your social media marketing strategies over the last year. What things have you done well? What mistakes did you make? There’s extreme value in learning from your errors. Everyone does some pretty stupid things when they’re…Continue Reading→

7 Plugins to Speed up Your Google Analytics Game

No one can argue with the fact that keeping track of your metrics is essential. Small and medium-sized businesses frequently use Google Analytics, and for good reason. The marketing insight it provides on traffic sources, or how successful a business is in converting traffic into sales is pretty amazing. Also, it helps you find out what your audience wants to see and what type of content they love.…Continue Reading→

Website Design and Hosting: All-In-One Solutions for Small Business

You have decided to open a virtual store on your own website, but the idea of writing codes and finding a host have so far stalled your plans. You have visions of a showroom, a shopping cart and a space for all those wonderful customer reviews but no idea of how to achieve your goal. Your website is your face to the world and its design and functionality…Continue Reading→

Benefits of Working With a Top Digital Marketing Agency in Toronto

While many people are focused on finding top social media marketing agencies, the World Wide Web has evolved again. The rise of smartphone usage for things like shopping has now shifted attention once again to the mobile marketing platform and agencies that are equipped to offer superior service, advice and guidance in all things mobile. But, using a full service digital marketing agency in Toronto, such as EQ…Continue Reading→

Powerful Analytical Reporting: A Must-Have Tool For Growing You Retail Business

To drown in the flood of data or to use it for good? The option #2 seems much more favorable! Today there is plenty of data available to business owners, which helps them to make successful strategic decisions: from web-analytics and customer details to different sales information. However, there is a huge gap between having this data and implementing it in practice to develop your business. If you…Continue Reading→

Here’s What People Don’t Tell You About Social Media Marketing

Social media marketing is not something that is easy to understand. Many think that it is not at all difficult to run a successful campaign, start working and then end up not achieving success. You want to be patient and you will want to learn all that you can about social media marketing. This is far more important than you may believe. What counts the most is being…Continue Reading→

12 Ways to Get Up Close and Personal with Business Tweeting

Twitter is emerging as a powerful force for businesses to develop a more personal relationship with their employees, customers, and the firms with whom they do business. No longer is it just a means for finding out what folks had for breakfast, or for celebrities to tweet about their love lives. Benefits of Twitter for businesses There are many ways Twitter can help businesses increase traffic to their…Continue Reading→

5 Tips for Optimizing Web Design For Search Traffic

It may seem like there are too many aspects of website design to keep track of just in terms of design and coding already, and you really don't want to think about search traffic during the skeleton process. But the fact is, you have to start thinking about it sometime, so why not make it easy on yourself a start from the very beginning? And if you're not…Continue Reading→

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