6 Reasons Why Article Directories Can Hurt Your Search Engine Rankings
If you are in the business of Marketing, you have most likely heard of article directories. Article directories are websites that contain a mass amount of articles on various subjects to be hosted as a sort of “content farm”. While this may seem like a good idea, in theory, there are many disadvantages to using this type of strategy. You would be better of using a guest post service similar to this service. Today, we are going to discuss 6 reasons why article directories can hurt your search engine rankings and potentially destroy your SEO strategy.
Quality Of These Articles Are Usually Poor
Due to the high volume of articles and the cheap prices that people pay for articles on these types of sites, most of the articles found in article directories are going to be of poor quality. This is going to cause not only time loss looking for a good article but potential website problems if you decide to use one that is poor quality.
They Will Give Your Users A Bad Experience
Due to the poor quality of articles that you find in these directories, they can affect the experience of the users on your site. One of the most important ranking factors for SEO is user experience and if the user is not getting the information that they expected from your article, their experience is going to be poor, causing them to not convert or stay on your site.
Duplicate Content Can Be Punishable By Google
Many of the articles in an article directory have been simply copied and pasted from another site. Using this type of content shows Google that you have duplicate content from another site which is a very bad signal for Google to see. Duplicate content can be punishable by Google in the form of de-ranking that page or your site as a whole.
They May Contain Too Many Internal Or External Links
As articles enter the directory, they can be manipulated by adding links to high authoritative sites. Often, this is done in excess, causing an article to look completely disorganized and created for the sole benefit of SEO. Search engines can recognize this and devalue your site due to these types of black hat SEO practices.
You Can Guest Blog In Other Places To Help Your Site
One of the easiest ways to get better link backs in a white hat SEO strategy is to guest blog on another site while linking to your site. This is a win-win for many sites as they get more content while you get to link back to your blog or site.
Article Directories Are Usually A Waste Of Time And Money
All in all, if you have not realized after each of these reasons, article directories can be a big waste of time and money. Not only that, they can cause major damage to your site that could take years to repair in the eyes of the large search engines. Your time and money are best spent doing more white hat SEO practices that will pay off in the long run.